全球抛弃式纸尿布市场研究报告—BabyDisposableDiapers.docx

1、北京佐思信息咨询有限责任公司Beijing OKOKOK Information Consulting Co.,Ltd电话：021-64871266 市场部：刘平Email: liuping全球抛弃式纸尿布市场研究报告Baby Disposable DiapersProduct DescriptionThis report analyzes the worldwide markets for Baby Disposable Diapers in US$ Million. The report provides separate comprehensive analytics for the U

2、S, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 44 companies including many key and niche players such as Asso

3、ciated Hygienic Products, LLC, First Quality Enterprises, Kao Corporation, Kimberly-Clark Corp., Ontex International N.V., The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA, and UniCharm Corp. Market data and analytics are derived from primary and secondary research. Company profiles

4、are primarily based on public domain information including company URLs.Table of ContentsI. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting LimitationsDisclaimersData Interpretation & Reporting Level Quantitative Techniques & AnalyticsProduct Definitions and Scope of S

5、tudyII. EXECUTIVE SUMMARY1. MARKET OVERVIEW Expanding Infant Population in Developing Regions Stimulates Diaper Sales Economic Uncertainty & Baby Diapers Market: A Review Impact of Demographic Factors Changing Demographic Pattern: A Threat to Baby Diaper Sales? Increasing Global Population Offers Si

6、gnificant Growth Opportunitieso Table 1: Top 25 Countries Worldwide in Terms of Population (2010 & 2013E) (includes corresponding Graph/Chart) Declining Birth Rates: A Key Issue Confronting the Marketo Table 2: Global Birth Rate Statistics (2010 & 2012): Breakdown of Number of Births per 1000 Popula

7、tion in Select Countries Rising Women Workforce: A Business Case for Baby Diaperso Table 3: Female Employment-to-Population Ratio (%) (includes corresponding Graph/Chart) Middle Class Population in Emerging Markets: Opportunities Galoreo Table 4: World Middle Class Population (2012 & 2030): Percenta

8、ge Share Breakdown by Region - North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa (includes corresponding Graph/Chart) Noteworthy Trends & Issues Manufacturers Focus on Emerging Markets Rising Popularity of Cloth Diapers Threatens Disposable Diaper Market Premium Segment: G

9、rowth Opportunities in Mature Markets Limited Edition Products and Designer Diapers: Strategies to Stay Afloat Innovations Help Manufacturers Stay Ahead of Competition in Developed Marketso Manufacturers Look to Lure Customers with Improved Productso Diapers Become Narrower and Thinner Technology Ad

10、vances Propels Baby Diapers Marketo DryLock Technology: The Latest Fad in Diapers Market Growing Preference for Training Pants Private Label Diapers Gaining Popularity Internet Stores Draw Customers Rising Environmental & Health Concerns Over Diaper Use Sustainability Issues Come to Fore Dealing wit

11、h Rising Pricing Pressures Nippon Shokubai Incident Threatens SAP Supply Component Makers Play Active Role in Baby Diapers Market Diaper Penetrationo Table 5: Penetration (%) of Disposable Diapers in Select Countries (2012)o Table 6: Global Baby Diapers Market (2011): Percentage Share Breakdown of V

12、alue Sales by Product Type (includes corresponding Graph/Chart) Advertising and Promotion2. COMPETITIVE LANDSCAPE P&G and Kimberly-Clark Dominate Baby Diapers Marketo Table 7: Leading Players in the Global Baby Diapers Market (2012): Percentage Share Breakdown of Value Sales for P&G, Kimberly-Clark,

13、 Unicharm, SCA, Private Labels, and Others (includes corresponding Graph/Chart)o Table 8: Global Diaper Market (2011): Percentage Share Breakdown of Leading Brands - Huggies Snug & Dry, Pampers Baby Dry, Pampers Cruisers, Pampers Swaddlers, Huggies Supreme Natural Fit, Luvs Ultra Leakguards, Luvs, H

14、uggies Overnites, Luvs Guaranteed, Huggies Supreme, Private label, and Others (includes corresponding Graph/Chart) Pampers & Huggies: The Two Leading Baby Diaper Brands Popular Brands Kimberly-Clarks Exit from Europe: Opportunity for Competitors3. PRODUCT OVERVIEW Introduction Disposable Diapers Typ

15、es of Disposable Diaperso Ultra-Absorbento Superabsorbento Regular Diaperso Gender-Specific Diaperso Biodegradable Diapers Packaging Evolution of Diapers Diapers - The Growing Years The First Disposable Diaper 1950s-60s Witness Product Improvementso Rayon Nonwoven Covero Shift to PET Fibero Aperture

16、d Filmso Thermal Bonding and Polypropyleneo Formaldehyde Concerns Spur Introduction of Alternatives Components of a Diaper Topsheet Acquisition/Transport layers Absorbent Core Backsheet Raw Materials Overviewo Innovations in Diaper Raw Materialso Superabsorbent Polymer Marketo Table 9: Worldwide Mar

17、ket for Super Absorbents by Region/Country (2012E) - Percentage Share Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America (includes corresponding Graph/Chart)o Production Processo Diapers are Highly Patented Products4. RECENT INDUSTR

18、Y ACTIVITY Domtar to Acquire Associated Hygienic Products Unicharm to Acquire Myanmar Care Zulily Partners with The Honest Company Diapers R Us Outlet Plus Opens Store in North Carolina K-C to Shut Down Diaper Plant in Spain Kao Commences Marketing of Locally-Made Merries Diapers in China SCA Comple

19、tes Acquisition of Everbeauty Kimberly-Clark Exits from Diaper Business in Europe Kao to Establish Second Manufacturing Plant in Indonesia Kao Opens New Baby Diaper Facility in China P&G Philippines to Commence Operations in Cabuyao Manufacturing Facility AHP Acquires Arquest SCA Takes Over Pro Desc

20、art Unicharm to Take Over Diana SCA Acquires 50% Stake in Komili from Yildiz P&G to Establish LEED Diaper Production Plant in Indonesia (Indonesia) Toray Industries to Set up Plant in Indonesia AHP to Cease Production at Vancouver Plant CCC Globalcom to Acquire Minority Stake in Bambooies First Qual

21、ity Baby Diapers Establishes New Manufacturing Facility SCA Establishes Production Facility in Russia5. CORPORATE ACTIVITY IN THE RECENT PAST - A HISTORIC PERSPECTIVE BUILDER Godrej Purchases 50% Stake of SCA in Joint Venture Godrej SCA Hygiene ImPex of Doral Installs JOA Converting Line Knowaste an

22、d Aico Eko to Establish Processing Plant Unicharm Ventures into India and Russia Childrenswear Takes Over Gerber Childrenswear Unicharm Takes Over DSG First Quality Acquires Covidiens Retail Products Business Bottom Half Group Adds Canadian Distributor to its Distribution Network SCA to Set Up Produ

23、ction Facility in Russia Hain Celestial Acquires TenderCare Kimberly-Clark Commences Construction of Plant in Moscow Unicharm to Expand Production Capacity in Thailand Energizer Acquires Playtex Tecnicare to Open New Diaper Plant at Salvador Kimberly-Clark Closes Half of Lakeview Diaper Facility Hea

24、lth Ministry of China Orders Recall of Fungus-Infected Diapers FINE Begins Construction of New Production Plant in Iran Papaellinas Introduces Huggies Diapers in Cyprus Beaufort to Establish Manufacturing Plant in India SCA Hygiene and Godrej Enter into a Joint Venture Sindora to Acquire Majority St

25、ake in J.M.Permata Sumitomo Seika to Upgrade Himeji Plant Private Group Acquires Novacare SA Kimberly-Clark Acquires Outstanding Stake in Kimberly-Clark Kenko Tecnicare Invests in Diaper Machinery Kimberly-Clark Defers Neenah Mills Closure Unicharm to Expand South Korean Operations through JV Unicha

26、rm Acquires GHI Kimberly-Clark Shuts Down Manufacturing Plant in the US6. PRODUCT INNOVATIONS/INTRODUCTIONS gDiapers Unveils the Spring gPants Collection BabyGanics(r) Introduces Rear Gear(tm) Ultra Absorbent Diapers Bril Introduces Brildiapers Prime Pampers Introduces New Sizes of Swaddlers Pull-Up

27、s Introduces Glow-in-the-Dark-Designs on Training Pants Pampers Introduces Limited Edition USA Diapers SCA to Expand Drypers Brand P&G Introduces New Pampers Premium Diaper P&G Launches Junior Diapers Kimberley-Clark Rolls Out Huggies Slip-On Diapers Kimberly-Clark Introduces Huggies Little Movers S

28、lip-On Diapers Pampers Launches Pampers Limited Edition Prints SCA Unveils Drypers Baby Diaper Range in Vietnam Bashundhara Group Introduces Three New Products for Kids Segment Kimberly-Clark Introduces Slip-On Diapers7. PRODUCT INTRODUCTIONS/INNOVATIONS IN THE RECENT PAST - A HISTORIC PERSPECTIVE B

29、UILDER Kimberly-Clark to Introduce Sanitary Papers and Diapers Kimberly-Clark Introduces Huggies Pure & Natural Diapers Gro Baby(tm) Launches Gro Baby Bio Soaker Pads Procter & Gamble Develops Ink-Printed Substrate Web Diaper Wipro Babysoft Launched Wipro Babysoft Dry Care Diapers Aquabub Introduces

30、 New Nappy Ranges Ecoprogress Develops New Flushable Diaper Procter & Gamble Rolls Out New Pampers Kimberly-Clark Unveils Huggies Supreme(r) Natural Fit and Gentle Care Diapers8. FOCUS ON SELECT PLAYERS Associated Hygienic Products, LLC (USA) First Quality Enterprises, Inc. (USA) Kao Corporation (Ja

31、pan) Kimberly-Clark Corp. (USA) Ontex International N.V. (Belgium) The Procter & Gamble Company (USA) Svenska Cellulosa Aktiebolaget SCA (publ) (Sweden) UniCharm Corp. (Japan)9. GLOBAL MARKET PERSPECTIVEo Table 10: World Recent Past, Current & Future Analysis for Baby Disposable Diapers by Geographi

32、c Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)o Table 11: World Historic Review for Baby Disposable Diapers

33、by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)o Table 12: World 15-Year Perspective for Baby Dis

34、posable Diapers by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005, 2013 & 2018 (includes corresponding Graph/Chart)III. MARKET1. THE UNITED STATES A. Market Analysiso Prelu

35、deo Noteworthy Trends & Issues Innovation: A Strategy to Bolster Market Presence Alternate Marketing Strategies Gain Momentum in Souring Economy Use of Training Pants Gains Momentum Online Stores Pull Customers Away from Store Aisles Eco-Friendly Disposable Baby Diapers - Gaining Prominence Private

36、Label Products: Growth amidst Gloomo Table 13: Private Label Diapers Market in the US (2012): Percentage Share Breakdown of Value Sales for Disposable Diapers and Disposable Training Pants (includes corresponding Graph/Chart) Reusable Cloth Diapers Find Favor Health Scare from Baby Diaperso Competit

37、ive Landscapeo Table 14: Leading Manufacturers of Diapers in the US (2012): Percentage Share Breakdown of Value Sales for Procter and Gamble Co., Kimberly-Clark Co., Private Label, and Others (includes corresponding Graph/Chart)o Table 15: Disposable Diapers Market in the US (2012): Percentage Share

38、 Breakdown of Value Sales by Leading Brands (includes corresponding Graph/Chart)o Table 16: Leading Disposable Diaper Toilet-training Pants in the US in Drug Stores (2010): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart)o Product Launcheso Strategic Corporate Developme

39、ntso Key Players B. Market Analyticso Table 17: US Recent Past, Current & Future Analysis for Baby Disposable Diapers Market Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)o Table 18: US Historic Review for Baby Disposable Diapers Ma

40、rket Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)2. CANADA Market Analysiso Table 19: Canadian Recent Past, Current & Future Analysis for Baby Disposable Diapers Market Analyzed with Annual Sales Figures in US$ Million for Years 2

41、010 through 2018 (includes corresponding Graph/Chart)o Table 20: Canadian Historic Review for Baby Disposable Diapers Market Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)3. JAPAN A. Market Analysiso Declining Birth Rate Dampens Bab

42、y Diaper Saleso Table 21: Infant (0-4) Population in Japan (1980-2010) (In Billion) (includes corresponding Graph/Chart)o Domestic Manufacturers Seek Opportunities in Overseas Marketso Table 22: Baby Diaper Production in Japan (2007-2012) (In Million Units) (includes corresponding Graph/Chart)o Comp

43、etitive Scenarioo Table 23: Leading Players in the Japanese Baby Disposable Diapers Market (2012E): Percentage Share Breakdown of Value Sales for Unicharm, Kao, Daio Paper, Ouji Nepia, and Others (includes corresponding Graph/Chart)o Strategic Corporate Developmento Select Players B. Market Analytic

44、so Table 24: Japanese Recent Past, Current & Future Analysis for Baby Disposable Diapers Market Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)o Table 25: Japanese Historic Review for Baby Disposable Diapers Market Analyzed with Annu

45、al Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)4. EUROPE A. Market Analysiso Outlooko Western Europe: Private Labels Make Steady Progresso Table 26: Private Label Products as % of Total Baby Diapers Market in Select European Countries (includes corres

46、ponding Graph/Chart)o Competitive Landscapeo Table 27: Leading Players in the European Baby Diapers Market (2011): Percentage Share Breakdown of Value Sales for P&G, SCA, Kimberly-Clark, Ontex, Hyga, and Others (includes corresponding Graph/Chart)o Table 28: Leading Players in the Western Europe Bab

47、y Diapers Market (2011): Percentage Share Breakdown of Value Sales for P&G, Kimberly- Clark, Unicharm, SCA, Private Label, and Others (includes corresponding Graph/Chart)o Table 29: Leading Players in Eastern Europe Baby Diapers Market (2011): Percentage Share Breakdown of Value Sales for P&G, Kimberly-Clark, SCA, Torunskie Zaklady, Private Labels, and Others (includes corresponding Graph/Chart) B. Market Analyticso Table 30: European Recent Past, Current & Future Analysis for Baby Disposable Diapers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, &