空间激活+社区创新住宅大区更新改造方案文本.pdf

1、广州越秀区王圣堂村更 新 改 造 概 念 方 案C O N C E P T U A L S C H E M E F O R R E N O V A T I O N O F WANGSHENGTANG VILLAGE,YUEXIU DISTRICT,GUANGZHOU2021.09CITY RENOVATION OF WANGSHENGTANG VILLAGEYUEXIU GUANGZHOU 03 场地优化 VISION 04 形象提升 IMAGE05 附录 APPENDIX3.1 规划策略3.2 土地利用图3.3 总平面3.4 效果图3.5 规划结构3.6 交通优化3.7 环境优化3.8 空间

2、优化公共服务及市政基础规划成本估算01 背景认知 BACKGROUND 02 产业升级 DIRECTION目 录CO N T E N T S1.1 城市背景1.2 产业现状1.3 基地现状1.4 思考2.1 发展机遇2.2 资源优势2.3 产业定位2.4 发展策略4.1 规划愿景4.2 三大有机更新的“回归目标”4.3 越秀时尚创新共享极核4.4 三大主题板块城市超引擎4.5 三大主题板块活力秀场4.6 三大主题板块未来无界社区背景认知 BACKGROUND聚焦王圣堂村的发展现状1.1 项目背景1.2 产业现状1.3 基地现状1.4 思考广佛GUANG ZHOU&FO SHAN 深港 SHEN

3、ZHEN&HONGKONG 珠澳 ZHUHAI&MACAU南沙滨海湾南海佛山东莞中山江门珠海澳门深圳香港惠州广州GUANGZHOU粤港澳大湾区发展规划解读广州是粤港澳大湾区最核心的城市，是大湾区联系内地、辐射内地最佳桥梁和纽带广州属于全国首批历史文化名城，是海上丝绸之路发祥地、岭南文化中心地、近现代革命策源地和改革开放前沿地，有深厚的历史文化沉淀和鲜明的文化个性广州将建设岭南文化中心和对外文化交流门户城市区位：广州是粤港澳大湾区及一带一路的枢纽城市Wang Shengtang Village will be linked with the transformation of Guangzhou

4、 Station1.1项目背景BACKGROUNDPlanning and interpretation-Guangzhou is the core city of the Guangdong-Hong Kong-Macao Greater Bay Area.It is the best bridge and link between the Greater Bay Area and the mainland-Guangzhou is one of the first batch of famous historical and cultural cities in China.It is t

5、he birthplace of the Maritime Silk Road,the center of Lingnan Culture,the source of modern revolution and the forefront of reform and opening up-Guangzhou will build a Lingnan Cultural center and a gateway for cultural exchanges with other countries 黄花岗公园3KM8KM广州起义烈士园千年古道中山纪念堂广州起义史迹观音山战斗遗址镇海楼五羊石像五仙观

6、石室圣心大教堂珠 江天河北珠江新城白云区市政府广州中医药大学白云山人民北路西汉南越王博物馆陈廉伯公馆沙面岛流花西苑中华基督教西村堂旧址陈子壮纪念馆内环路 恒福路人民北路广州大学广州开放大学财经大学中山大学广州医科大学至白云机场广州东站广州站三元里抗英斗争纪念公园SITE基地位于广州老城区，区位优越：基地交通区位优越，紧邻广州火车站，机场高速横穿基地内部，连接市内内环主路，处在对外的门户区周边教育、文化资源丰富：基地位于广州市最古老的中心城区越秀区，周边历史人文资源分布密集，文化底蕴深厚1.1项目背景BACKGROUND基地区位：王圣堂村位于广州门户位置location：Wangshengtan

7、g Village is located at the gate of GuangzhouThe base is located in the old city of Guangzhou,with excellent location:The transportation location of the base is superior.It is close to Guangzhou Railway Station,and the airport highway runs through the base and connects the main road of the inner rin

8、g of the city.It is located in the gateway area to the outside world The surrounding educational and cultural resources are rich:The base is located in yuexiu District,the oldest central city of Guangzhou,with dense distribution of historical and cultural resources and profound cultural deposits广州站地

9、区综合提升规划范围 核心规划范围广州火车站改造示意图广州站及周边地块一体化设计图1974 年建成运营站内改建酒楼、旅店、商场立项动工拆除酒楼、旅店、商场，改回候车室提出建设构想候车室大规模扩容改造和装修预计 2024 年开启改造扩建工程1984 年1958 年2000 年1955 年2005 年2016 年2021 年广州火车站大事记过去现在将来明确广州站将改造为高铁站1.1项目背景BACKGROUND王圣堂村改造将于广州站改造联动Wang Shengtang Village will be linked with the transformation of Guangzhou Station

10、SITE1、广州专业批发市场是广州“千年商都”的重要载体和名片。截至 2019 年底，广州共有专业批发市场 644 家。年成交额突破万亿元大关，占全国份额约 1/7，仅亿元以上年成交额的市场就超过 150 家 2、广州站流花服装、站西鞋材市场集群，构成了广州最大的专业市场聚集区之一，也是广州现代商贸走廊的重要节点悦汇城1.2产业现状INDUSTRY STATUS基地所属片区主导产业鲜明，是广州现代商贸走廊的重要节点The leading industry of the base is distinct1.Guangzhou Professional Wholesale Market is an

11、 important carrier and name card of guangzhous millennium Business Capital.There were more than 150 markets with annual turnover of more than 100 million yuan alone 2.Liuhua clothing and Zhanxi footwear material market cluster of Guangzhou Railway Station constitute one of the largest professional m

12、arket gathering areas in Guangzhou,and also an important node of guangzhou modern trade corridor嘉添名钟表广场广州金泰服装城红棉国际时装城广州白马服装市场西城鞋业广场广东汽运站中国邮政广州站宇宙服装鞋业广场星辰皮革天伦鞋业交易中心国际时装城汇美国际服装城流花片区服装专业市场经营面积：40 万从业人员：20 万年交易额：500 亿站西鞋材专业市场经营面积：10 万营业铺面：6000 间年交易额：60 亿仓储物流住宅住宅综合市场皮料城国际服装城鞋业广场雅苑分场鞋材城沿街商业商务办公沿街商业沿街商业商业零

13、售商业零售商业零售瑞丰宾馆写字楼公寓商贸城国际广场钟表城商务办公商务办公商务办公商务服务业批发业零售业房地产业住宿业其他宝文国际大厦东方表城雅苑分场金太阳房屋中介广新酒店桃园仓储宏运大厦站西钟表城和富鞋材广场越汇房地产瑞丰宾馆昶润(信邦)物流九龙钟表大厦万利德大沣皮料城星叶创意社区广圣宾馆王圣八社仓储汇盈商厦叙发网带厂中任鞋材料城荔富居阿兰家庭旅馆联城物流广河公寓天惠鞋材城仟鼎国际和风家庭旅馆五六快运广州六合皮革五金水电百货168鞋业优坊士多店华鑫鞋业方强华诊所双利皮业镇熙粮油店1.王圣堂村依托周边城市的专业市场，以批发零售、餐饮、住宿等产业为主，整体规模较小、产业能级较低2.从基础数据调查成

14、果来看，2020年王圣堂片分红金额，对比前一年度都有明显下降，产业发展动力渐显不足1.2产业现状INDUSTRY STATUS基地内部产业以批发零售为主，合作社收入分红较往年有所下降The leading industry of the base is distinct1.Relying on the professional markets of surrounding cities,Wang Shengtang Village is mainly engaged in wholesale and retail,catering,accommodation and other industr

15、ies,with a small overall scale and low industrial level 2.According to the results of basic data survey,the dividend amount of Kings Shrine Film in 2020 has decreased significantly compared with the previous year,and the driving force of industrial development is gradually insufficient新冠肺炎疫情的冲击城市战略定

16、位的提升互联网经济的影响1.2产业现状INDUSTRY STATUS宏观环境转变，传统专业市场面临挑战As the macro environment changes,the traditional professional market faces challengesTHE PROMOTION OF THE POSITIONING THE IMPACT OF THE COVID-19 EPIDEMICTHE IMPACT OF THE INTERNET ECONOMY供应链、价值链和资金链“三链”均受影响，亟待国际国内双循环互相促进，发展新格局对标世界级城市，广州将继续深化推进高质量发展，

17、产业能级将进一步提升电子商务的迅猛发展“去中间化”不断推进，传统专业市场流失了大量的客源1、结构单一，以专业市场主导2、规模偏小，与现代城市功能定位不匹配、不兼容3、缺乏转型意识，制约产业集群化发展1、品牌化程度较低，缺少技术研发与宣传平台2、经营模式较为单一，产品质量、价格、技术含量低3、与其他产业，如新兴产业的协同发展模式还不明确1、相对落后的交易模式限制专业市场的辐射能力2、现代商贸产业相匹配的服务功能仍有缺口，如电子商务、信息技术、结算中心、酒店餐饮、物流配送产业结构规模待优化自主创新能力待突破配套服务产业待提升2131.2产业现状INDUSTRY STATUS内生动力不足，产业发展存

18、在三大问题There are three major problems in industrial development due to lack of endogenous impetus1.Single structure,dominated by professional market 2.the scale does not match and incompatible with the functional positioning of modern cities 3.Lack of awareness of transformation restricts the developm

19、ent of industrial clusters1.Low degree of branding,lack of technology research and development and publicity platform 2.The business model is relatively single,and the product qualityand technical content are low 3.The collaborative development mode with other industries is not clear1.Relatively bac

20、kward trading patterns limit the radiation capacity of professional markets 2.There are still gaps in the service functions matching the modern trade industryThe scale of the industrial structure needs to be optimizedOur capacity for independent innovation needs to be improvedSupporting service indu

21、stry to be upgraded体育休闲医疗图例绿地开敞空间社区边界图例住宿生活服务购物餐饮图例防救灾通道社区出入口应急避难场所社区边界图例1949 年前1949 年-1989 年20 世纪 90 年代至今社区边界图例购物45.68%生活17.56%餐饮18.60%公司9.38%体育1.34%金融1.34%科教2.23%住宿1.49%医疗2.38%社区产业丰富度(Poi)购物 45.68%体育 1.34%餐饮 18.60%科教 2.23%医疗 2.38%金融 1.34%公司 9.38%住宿 1.49%生活 17.56%1.3基地现状B A S E S TAT U S用地：权属与功能较混乱

22、，服务设施严重不足Land use:ownership and functions are chaotic,and service facilities are seriously inadequate社区内房屋密集，街巷狭窄破旧，环境卫生差。仅入口处和办公楼前有几处开敞空间基本没有体育休闲设施，内部和周边医疗资源和物资储备均不足，灾时无法提供基本的医疗保障社区内缺乏应急避难场所、消防通道、逃生路线，灾害发生时无法保证居民正常的避难需求目前社区内小型购物设施不成规模，只能满足居民基本生活需求，社区内缺少大型商业娱乐场所何氏宗祠建于 1949 年前，少量建筑建于 1949 年至 1989 年，大

23、部分建筑建于 20 世纪 90 年代后建筑普遍老旧社会产业丰富度（poi）缺少应急避难场所商业设施有待升级绿地空间匮乏医疗及体育设施不足Lack of green spaceInadequate medical and sports facilitiesLack of emergency shelterThe lack of emergency shelters in the community can not guarantee the shelter needs of residentsShopping facilities can only meet the basic needs of

24、 residents,lack of large commercial entertainment venuesThe houses in the community are dense,the streets are narrow and dilapidated,and the environment is poor.There are almost no sports and leisure facilities,and medical resources and material reserves are insufficientThe Ho ancestral halls were b

25、uilt before 1949,a few between 1949 and 1989,and most were built after the 1990sCommercial facilities need to be upgradedBuildings are generally old广东汽运站广州站环 市 西 路站 西 路梓 元 岗 路站 西 路机场高速基地现状B A S E S TAT U S交通：受铁路和快速高架路割裂，与周边地块联系不畅Transportation:separated by railway and fast viaduct,poor connection wi

26、th surrounding land1.3现状道路仅以满足地块内建筑与现状主干道联系为主，未考虑基地内各道路与城市的路网之间的关系The current road is mainly to meet the connection between the buildings in the plot and the current main road,without considering the relationship between the roads in the base and the urban road network基地现状B A S E S TAT U S1.3公共空间及配套

27、缺失Lack of public space and supporting facilities1？场地对外展示面形象差The external display surface image of the site is poor2高架割裂导致交通不畅The split viaduct caused traffic congestion3基地现状存在三大问题有待解决There are three major problems in industrial development due to lack of endogenous impetusSITE1.4思考COGNITION&QUESTION

28、见证广州站历史的王圣堂村.作为广州旧城改造的新起点，如何优化城市空间、提升产业能级、塑造城市形象，实现华丽转身？WANG SHENGTANG.HOW TO OPTIMIZE URBAN SPACE,IMPROVE INDUSTRIAL ENERGY LEVEL,SHAPE URBAN IMAGE？123产业转型TRANSFORM场地优化OPTIMIZE形象提升IMPROVE传统产业-转型升级新兴产业-创新驱动交通优化环境优化空间优化城市门户更新典范Traffic optimizationEnvironment optimizationTraditional industriesCity por

29、talEmerging industriesUpdated templateSpace optimization产业转型 TRANSFORM如何实现王圣堂村的产业升级？2.1 发展机遇2.2 资源优势2.3 产业定位2.4 发展策略2.5 项目落位2020年12月，广州市委十一届十三次全会议强调，要以推动高质量发展为主题，以满足人民的美好生活需要为根本目的，壮大科技创新主体，建设科技创新强市、人才强市2018 年 10 月，习近平总书记视察广东时指示：广州要实现老城市新活力，在综合城市功能、城市文化综合实力、现代服务业、现代化国际化营商环境方面出新出彩广州市国民经济和社会发展第十四个五年规划和

30、 2035年远景目标纲要提出要将广州建设成创新之城、实力之城、枢纽之城、机遇之城、智慧之城、品质之城2019 年 1 月，广州市委常委会会议强调贯彻落实习近平总书记对广东重要讲话和重要指示批示精神进行再动员再部署再推动，全力推动广州实现老城市新活力2.1发展机遇OPPORTUNITY时代要求：广州全力推动实现“老城区新活力”，在现代服务业、城市综合功能等方面出新出彩Requirements of The Times:Guangzhou will make every effort to promote the realization of the new vitality of the old

31、 city and make new achievements in modern service industryIn January 2019,the Guangzhou Municipal Committee of the CPC emphasized that Guangzhou should make every effort to realize the new vitality of the old cityIn October 2018,General Secretary Xi Jinping instructed that Guangzhou should realize n

32、ew vitality of the old cityIn December 2020,guangzhou Municipal Party Committee emphasized the construction of a strong city of scientific and technological innovation and talentThe policy document of Guangzhou aims to build Guangzhou into a city of innovation,strength,hub,opportunity,wisdom and qua

33、lity老城区新活力NEW VITALITY三个新发展NEW DEVELOPMENT四个新出彩NEW HEIGHTS六个之城NEW VISION广州GUAGNZHOU 继中共中央关于制定国民经济和社会发展第十四个五年规划和二三五年远景目标的建议明确提出“培育国际消费中心城市”后，2021 年 7 月广州凭借“岭南文化的底蕴、千年商贸的根基和国际交通枢纽的城市定位，对国际消费市场突出的虹吸能力。”入选全国首批国际消费中心城市。未来广州将围绕实施“尚品”“提质”“强能”“美誉”四大工程，聚焦“国际”，广泛聚集全球优质市场主体和优质商品、服务，加快培育本土品牌，努力构建融合全球消费资源的集聚地。打造

34、产业与消费良性互促，国内国际双向消费协调发展的特色型国际消费中心城市。尚品：加快制造业向高品质、时尚化、定制化、国际化转型，提升供给体系对国内外需求的适配性，打造国际时尚之都。提质：加快数字赋能，丰富消费场景，提升消费舒适度，增强消费喜悦感。强能：深化文商旅体融合，提供更加多元、更高品质的消费体验。美誉：加强城市形象国际传播推广，提升广州在全球消费旅游目的地中的显示度和美誉度、辐射力和影响力。广州GUAGNZHOU STYLE千年商都&国际消费中心城市领跑者、开拓者、引航者2.1发展机遇OPPORTUNITY政策驱动：稳固千年商都根基，加快制造业高品质转型，高质量发展“国际消费中心城市”Pol

35、icy-driven:To consolidate the foundation of commercial capital for thousands of years,accelerate high-quality transformation of manufacturing industryMILLENNIUM COMMERCIAL CAPITAL&INTERNATIONAL CONSUMER CENTER CITY PIONEER,PIONEER,PILOT2.1发展机遇OPPORTUNITY规划引导：推进广州站火车站新经济商圈转型升级，重点发展公共服务、时尚消费等现代商贸产业Pla

36、nning guidance:Promote the transformation and upgrading of guangzhou Railway Station new economic circle,focusing on the development of modern trade industry 环市路数字经济创新带 Huanshi Road Digital Innovation Belt广州传统中轴线广 Guangzhou central axis珠 江珠 江广州火车站现代商务会展区花果山国家超高清视频创新产业示范区黄花岗科技园东山口粤港澳大湾区生命健康产业创新区海珠广场金

37、融 CBD 和国家产业合作试点区北京路文商旅融合发展示范区白 云 山加快推进以广州火车站为核心的火车站新经济商圈转型升级，重点布局专业市场公共服务、跨境电商、市场采购、时尚消费、会展业等现代商贸业，建成集交通、设计、展示和信息传播于一体的交通枢纽、商务中心、展示中心、交易中心，展示广州门户形象广州越秀区现代产业中长期发展规划（2019-2035）重点发展创新金融、生命健康、现代商贸三大主导产业和数字产业、文化创意、专业服务三大特色产业广州市“十四五”发展规划纲要广州火车站升级改造后将成为现代商务会展区流花现代商务区广州火车站升级改造工程广州越秀展览中心确定改造方案，待棠溪站建设完工后，开展普速

38、列车搬迁占地面积约 2.3 万平方米，建筑面积约 14 万平方米，打造成一座大型综合楼，配套建设一座变电站建设地上三座塔楼（分别为 18 层、19 层和 27 层）及裙楼，地下三层流花月岛项目Focus on the development of innovative finance,life and health,modern trade leading industries and digital industry,cultural creativity,professional service industriesAccelerate the transformation and upg

39、rading of the new economic and business circle of the railway station with Guangzhou Railway Station as the core,focus on the layout of modern commerce and trade industry,and show the image of the gateway of GuangzhouGuangzhou railway Station will be upgraded into a modern business exhibition areaSI

40、TE2.1发展机遇OPPORTUNITY伴随消费潜力不断释放，时尚产业市场前景广阔推动时尚产业体系发展，有利于促进广州战略转型我国进入了消费驱动的新时代，消费成为了我国经济增长的主要驱动力。消费者已不限于物品消费，更是转化为感性的消费行为，也就是体验式消费。这些消费潜力的释放，带来了时尚消费产业的广阔前景工作目标：把广州打造成具有国际影响力的时尚流行策源地、时尚文化交汇点、时尚品牌集聚区、时尚商品集散地和时尚活动荟萃地，初步建成国际时尚之都提升广州市场产业创新能力，打响“广州原创”“广州设计”“广州定制”“广州智造”的品牌；加快提升广州时尚产业生产制造能力，促进新一代信息技术与时尚产业深度融合

41、，提升产业能极；积极提升广州时尚产业品牌孵化培育能力，探索建立在线定制、网络预售、众筹团购等个性化、定制化销售模式广州市打造时尚之都三年行动方案（2020-2022）时尚产业在某种程度上是新产业、新业态的代表，它既依靠实体产业，又融合服务行业，通过整合资本要素和智力资源，拓展现代服务业，带动传统产业，实现产业结构优化和可持续发展。可以说时尚产业的大规模引入牵一发而动全身，使广州现代化经济体系有了新的“出彩”100%201044.9%61.9%54.9%48.8%59.7%64.7%58.8%76.2%57.8%54.3%47%2011201220132014历年消费支出对我国经济贡献率2015

42、2016201720182019202050%核心产业时尚产品消费时尚社区配套型产业金融、科技、传媒支持型产业体验式服务拓展型产业产业机遇：时尚产业将成为商贸产业提质优化、建设国际消费中心的重要抓手Industry opportunity:fashion industry will become an important starting point to build an international consumption center主要任务：1、加快时尚载体建设2、鼓励设立技术研发中心、工业设计中心、原创设计基地3、推动时尚创意设计与工业设计对接，增加工业产品的时尚元素4、搭建具有国际影

43、响力的时尚发布平台5、孵化时尚网红品牌，培养网红时尚达人，打造时尚品牌 IP6、打造时尚品牌总部基地，建设“定制之都”消费体验中心和主题消费体验馆Job Objectives:To build Guangzhou into an internationally influential fashion source,fashion culture intersection,fashion brand gathering area,fashion commodity distribution center and fashion activities gathering place,and ini

44、tially into an international fashion capitalChina has entered a new era driven by consumption.Consumption has become the main driving force of Chinas economic growth,bringing broad prospects for fashion consumption industryFashion industry,to some extent,is the representative of new industries and n

45、ew forms of business.It not only relies on the real industry,but also integrates the service industry.The large-scale introduction of fashion industry makes guangzhous modern economic system have a new brilliantMain tasks:1.Accelerate the construction of fashion carriers 2.Encourage the establishmen

46、t of technology research and development centers and original design bases 3.Promote the connection between fashion creative design and industrial design 4.Build a fashion release platform with international influence 5.Incubate fashion online celebrity brands 6.Build fashion brand headquarters base

47、The market prospect of fashion industry is broadPromote the development of the fashion industry system2.1发展机遇OPPORTUNITY产业机遇：时尚产业带来新消费文化，休闲服饰鞋帽、珠宝饰品和化妆品是消费热度最高的品类Industry opportunity:Fashion industry brings new consumption culture,leisure clothing,shoes and hats,jewelry and cosmetics are the most po

48、pular categories运动鞋服行业市场规模及增速（亿美元，%）化妆品市场规模及增速（亿美元，%）珠宝行业市场规模及增速（亿美元，%）品牌服装市场规模及增速（亿美元，%）时尚俨然成为了一种新兴消费文化。时尚产业领域可细分为时尚休闲服装鞋帽、珠宝饰品、钟表、香水化妆品、消费类电子产品等。其中化妆品和运动鞋服门类的景气度更高：品牌服装：服装行业整体运行平稳，国潮品牌、设计联名款持续风靡，IP 文化成为核心竞争力运动鞋服：运动时尚风潮兴起，整个产业链当前处于高景气状态，优质的龙头公司竞争优势凸显化妆品：进入者增多，品牌竞争加剧，线上销售成为必争之地黄金珠宝：消费平稳但增长趋势平淡，产品升级与

49、渠道下沉应齐头并进深入分析产业前景，结合基地产业优势，将着力培育和建设品牌服装、运动鞋服的时尚产业门类。同时更注重研发与创新的植入，助力产业上行与下沉并进社会消费品零售额累计同比数据（%）各品牌研发支出情况（百万元，%）资料来源：欧睿、国盛证券研究所不同时尚门类的发展阶段对比不同时尚门类的市场规模增速（%）1 KM1.5 KM广州站改造升级之后将成为国家级交通枢纽。基地紧邻广州站，位于站前1-1.5KM 范围以内从区位上看，属于城市门户形象展示区，从功能上看，高铁站城融合发展的功能核心层与延伸拓展层范围。该范围是高铁枢纽直接拉动的区域。可布局用地包括：办公商务、商贸会展、休闲娱乐、酒店餐饮、居

50、住等相关产业广州站1 KMSITE1.5 KM 功能延展区域 间接催化区域 高铁核心区域2.1发展机遇OPPORTUNITY枢纽机遇：紧邻国家级交通枢纽站，可借助枢纽拉动效应，打造门户形象展示区Hub opportunity:close to the national transportation hub,it can make use of the hub pulling effect to create an image exhibition area of the portalGuangzhou Railway Station will become a national transpo