大学生网上购物调查报告英文.ppt

1、周禹岑周禹岑 卢娅君卢娅君 孙国庆孙国庆 唐旦杰唐旦杰 吕夫勐吕夫勐College students online shopping survey report2 Survey Background Survey Background:With the increasing number of Internet,e-commerce is the trend of the future of the Internet,peoples online shopping enthusiasm will be further expanded.College students is a very im

2、portant part of this shopping groups,we carried out the research on college students online shopping,and students to SISO as the main research,analysis.3 Objectives of the survey Objectives of the survey:Through the survey will help to understand the situation of college students online shopping fro

3、m the analysis of college students consumption constitutes acceptance of online shopping and consumer characteristics,and by understanding the current situation of Chinese university students view online shopping,attitudes,shopping for college studentsnetworks,and companies want to develop the marke

4、t of college students to provide a reference.4Object survey Object survey：SISO Student Survey methodologySurvey methodology The survey used the interview method5 Survey contentSurvey content The proportion of college students online shopping proportion;What are the reasons college students online sh

5、opping Students ideas on the development trend of online shopping and online shopping advice Students will buy products online shopping;Students attitudes and perceptions of online shopping;Shopping online students,about how much money each will spend;Students views on online shopping6 survey Analys

6、issurvey Analysis Questionnaire we will be recycled to do a series of statistical analysis,and for some representative.7The popularity of college students online shopping pie chartFrom the figure we can see From the figure we can see that college students in that college students in online shopping

7、penetration online shopping penetration rate has reached 73 rate has reached 73 percent,far higher than percent,far higher than the national average of the national average of 28%which will,our 28%which will,our students the ability to students the ability to accept new things is very accept new thi

8、ngs is very strong.The majority of strong.The majority of students have exposure to students have exposure to and accept this new way to and accept this new way to shopshop8Reasons for a bar chart of the college students in online shoppingAs can be seen from the table,most people because As can be s

9、een from the table,most people because they are inexpensive and only online shoppingthey are inexpensive and only online shoppingSecondly,because the saving time,the full range is also Secondly,because the saving time,the full range is also an important reason.an important reason.9Doughnut chart typ

10、es of goods in the college students online shoppingFrom the right From the right can College can College students to buy students to buy Clothing,books,Clothing,books,occupies a very occupies a very high case high case Descending order Descending order for the for the codeProducts,codeProducts,cosme

11、tics,cosmetics,Game cards.Game cards.10It can be seen from the It can be seen from the left table,57 percent of left table,57 percent of the students that the the students that the online shopping process is online shopping process is very cumbersome,the very cumbersome,the online shopping process i

12、s online shopping process is very cumber some if very cumber some if shopping sites can make shopping sites can make the shopping process is the shopping process is easy and convenient easy and convenient online shopping may be online shopping may be more.more.College students views on the online sh

13、opping process charts11 The above table can be seen,most students because they are inexpensive and only online shopping,and secondly because of its timeliness,convenience,be able to save time,full range,the diversity of goods but also a richer product information also an important reason.College stu

14、dents online shopping motive analysis charts12Expectations of online shoppers online shopping prospects 78%of students believe that the prospect of online shopping is 78%of students believe that the prospect of online shopping is good,and respectively 10%and 11%of students believe that online good,a

15、nd respectively 10%and 11%of students believe that online shopping is very good prospects and the general can be seen from shopping is very good prospects and the general can be seen from the table.That students for the development of online shopping the table.That students for the development of on

16、line shopping there is confidence,and looking forward to.there is confidence,and looking forward to.13Summary Problems and countermeasures of online shopping vBasisoftheaboveviewsofcollegestudentsononlineshopping,attitudes,Basisoftheaboveviewsofcollegestudentsononlineshopping,attitudes,analysisandop

17、inionsputforwardsomeobservationsandrecommendations:analysisandopinionsputforwardsomeobservationsandrecommendations:Ifthisdefectcanberesolved,thentheproportionofonlineshoppingwillbeIfthisdefectcanberesolved,thentheproportionofonlineshoppingwillbehigher.Fromthesurvey,wefoundthatwhetherornotonlineshopp

18、inghigher.Fromthesurvey,wefoundthatwhetherornotonlineshoppingexperiencestudentsareoptimisticviewoftheprospectsforonlineshoppingandexperiencestudentsareoptimisticviewoftheprospectsforonlineshoppingandexpectations.Onlineshoppinginordertoillustrateforstudentswhoarestillexpectations.Onlineshoppinginorde

19、rtoillustrateforstudentswhoarestillveryattractivedevelopmentpotential,itisimportantthatwehavenoonlineveryattractivedevelopmentpotential,itisimportantthatwehavenoonlineshoppingexperiencewhosawhopeforthecontinueddevelopmentoftheonlineshoppingexperiencewhosawhopeforthecontinueddevelopmentoftheonlineshoppingspace,theydonottotallynegatetheonlineshopping,thisperformanceshoppingspace,theydonottotallynegatetheonlineshopping,thisperformanceenableustodeveloptheonlineshoppingconsumermarketisfullofconfidence.enableustodeveloptheonlineshoppingconsumermarketisfullofconfidence.