EnglishforTexileBusiness纺织商务英语.DOC

1、English for Textile Business纺织商务英语Module One English for Textile BusinessModule One covers three parts: brief introduction to this course and Chinas textile industry. By learning this module, students will have a rough picture of what skills and knowledge they should master and what they shall be do

2、ing after finishing learning this course. They will also learn the current situation and development of Chinas textile industry. This Module paves a way for students to learn this course better and more effectively. Learning objectives1. To know the basic information about Chinas textile industry.2.

3、 To learn what English for Textile Business will deal with.3. To lay the basic foundation for students future career.Reading Lead-in Questions:1. Whats the teaching purpose of English for Textile Business ? 2. What qualities will be developed for the students after learning Textile Business English?

4、3. What makes a successful businessman? 4. What would you like to be in the future?What Will Be LearntEnglish for Textile Business is divided into two parts. The first part has ten modules, each of which consists of several tasks. In the second part, therere three comprehensive practices. The specif

5、ic contents are as follows: I. Ten Modules of English for Textile BusinessNumberModulesTasksKnowledge and CompetenceTeaching Places1IntroductionCourse IntroductionClassroomIntroduction to Textile IndustryTextile knowledgeTraining bases2Business Reception and ArrangementReceptionBusiness Etiquette an

6、dcommunicative skillTraining basesBusiness Arrangement Business Etiquette and communicative skill ClassroomAt the trade fairBusiness Etiquette and communicative skillTraining base3Company Describing a Textile CompanyTextile KnowledgeClassroomCompanys Structure Business and Textile KnowledgeTraining

7、baseCompanys productsBusiness and Textile KnowledgeTraining base4Banquet ActivitiesMaking invitation and reservationBusiness Etiquette and communicative skillClassroomEntertaining guestsBusiness Etiquette and communicative skillTraining baseMaking SpeechesBusiness Etiquette and communicative skillTr

8、aining base5Working TogetherWorking EnvironmentBusiness knowledge and communicative skill ClassroomCompany policyBusiness knowledge and communicative skillClassroomThe way people workBusiness knowledge and communicative skillTraining base6Marketing Marketing SurveyBusiness and textile Knowledge; com

9、municative skillSelf-dependent CentrePromotion And AdvertisingBusiness and textile Knowledge; communicative skill Training baseMarketing A ProductBusiness and textile Knowledge; communicative skill Training base7Contract and OrderInquiringBusiness and textile Knowledge; communicative skillTraining b

10、aseOffer & Counter offerBusiness and textile Knowledge; communicative skillTraining baseCommission and DiscountBusiness Knowledge and communicative skillTraining baseContract and orderBusiness knowledge and skills Training base8Packing & shippingPackingBusiness knowledge and skillTraining baseShipme

11、ntBusiness knowledge and skillTraining baseInsuranceBusiness knowledge and skillTraining base9Problems Dealing with problemsBusiness knowledge and skillTraining baseComplaining and ApologizingBusiness and skillTraining baseFinding a SolutionBusiness and skillTraining base10Annual MeetingsBusiness kn

12、owledge and skills; Communicative skillConference roomBusiness knowledge and skills; Communicative skillConference roomBusiness knowledge and skills; Communicative skillConference roomII. Comprehensive practice to English for Textile BusinessNumberProjectsTraining PurposePractice places1Receiving A

13、Delegation To practice the procedures of accepting a delegation and apply the business etiquette and communicative competence to the real workTo prepare and develop students for a career in administrative management. Training bases2Attending A Trading FairTo practice how to prepare to attend a trade

14、 fair for a company and apply the business and textile knowledge and communicative skills to the real work. To prepare and develop students for a career in marketing.Training bases3Making An OrderTo practice the whole steps of making an order of a product from the establishment of a relationship wit

15、h your customer to the shipment of goods. Apply the foreign trade knowledge and skills to the real work.To prepare and develop students for a career in sales and purchase.Training basesNotes to Reading 1. module n 模块2. competency n. 能力3. textile n. 纺织4. Business Etiquette n 商务礼仪5. communicative skil

16、l 沟通技能6. banquet n. 宴会；v. 宴请7. marketing survey 市场调研8. promote v. 促销9. advertise v. 等广告；为做广告Passage Reading A. Career for Life By LIU XINLIAN Lead-in questions:1. What career do you like to take after graduation?2. Some people think that textile industry is a sunset industry? What do you think of if

17、? What prospect do you think textile industry has?Lili Wong, a 35-year-old woman, lives a life very similar to that of other housewives. Things change late at night, however, after she checks her inbox to keep synchronized with her American customers.Lili owns a small textile-trading company in Chan

18、gzhou , Jiangsu Province, one of the major household textile bases in China. Her company, Changzhou Moonlight Trading Co. Ltd. has only seven staff, but it exports hotel textiles mainly to the North Americasomething that has brought Lili ever closer to her lifelong pursuit.Lili began her trading car

19、eer at a Sino-Japanese textile company in 1998 after graduation from university. Having been in the textile trade for ten years, Lili learned everything about textile trading.By March 2008, when she was able to make a profit of several hundreds million yuan for her boss, Lili was also ready for her

20、own trading company with rich experiences in textiles.I had never changed my mind when it came to doing trading business, Lili said. China is rich in commoditieswhatever the overseas customers want to import, we are able to provide.Whats more, she added, confidence comes from the governments unyield

21、ing support, which was reflected on the evolution of export tax rebate policies.According to Lili, when she first began her career in 2000, it usually took two, or even three years, for enterprises to get export tax rebates. By 2004, it is shortened to, at most, half a year. The high efficiency in t

22、ax rebates encouraged more enterprises to engage in exports, The tax rebate rate for textiles remained at 13 percent from 2000 to 2004, and the exchange rate between Chinese yuan and U.S. dollar also remained stable.But from the second half of 2005 to 2007, as part of the countrys efforts to phase o

23、ut outdated textile production capacity, reduction in the tax rebate rate began to accelerate much more than before. The rebate rate on the export of textiles was cut to 11 percent from 13 percent in September 2006.Since 2007, Chinese textile enterprises have suffered greatly from the continuous app

24、reciation of yuan, the impact of the U.S. sub-prime mortgage crisis and the ensuing economic difficulties, and increasing prices in raw materials and labor.The cut of the export tax rebate has further squeezed the paper-thin profit space, almost the last hope for the textile industry.Last year, Chin

25、a increased the export tax rebate for textiles to 16 percent to help exporters ride out of economic predicament.The increase in export tax rebate was undoubtedly a timely support for the textile industry.My net profit grew only 6 to 7 percent, and if the tax rebate got even lower, it would be hard t

26、o survive, Lili said. And the situation would be even more difficult for manufacturers.Meanwhile, Lili was rather concerned about the fierce and low-end competition in Chinas textile industry. Now e-commerce has squeezed out the manufacturers least share of profit, she added. The overcapacity and pr

27、ice war have made textile companies much less profitable than before.Her company only exports high-end products. The high-end products were still profitable, and many of my products went to internationally acclaimed hotels, like Grand Hyatt and Hilton, she said.The trading company could only thrive

28、by relying on high quality and professional service. This is also her business philosophy built after nine years of experience.Her self-assuredness is unquestionable. The world hospitality industry will grow and their needs for textile will never die out, she said. I am confident in the business.New

29、 Words and Expressions1. synchronize sikrnaiz v.同时发生，时间一致2. household textile）bases:家用纺织品基地3. commodity 日用品、商品4. unyielding support 坚强的支持5. export tax rebate policies 出口退税政策.6. the U.S. sub-prime mortgage crisis 美国次贷危机7. squeeze压缩，使减少8. the paper-thin profit space 薄如纸的利润空间9. ride out of 安全渡过，经得住10.

30、economic predicament 经济困境11. net profit 净利润 （gross profit，gross margin 毛利润或总利）12. low end competition 低端竞争Eg: There is no low-end business, only low-end services. 没有低端的业务，只有低端的服务。13. e-commerce 电子商务14. overcapacity 生产能力过剩15. acclaimed 受欢迎的，盛誉的18. thrive 兴旺，繁荣Notes to the passage 1. Grand Hyatt 君悦酒店环

31、球凯悦集团是世界顶级酒店集团之一，在全球拥有750家凯悦酒店和度假村（客房总数超过140，000间），分布在45个以上的国家和地区。环球凯悦集团总部设立在美国芝加哥的麦迪逊广场，其子公司拥有、经营、管理及特许经营凯悦旗下的品牌，包括柏悦酒店、君悦酒店、凯悦酒店、凯悦度假村、凯悦、Hyatt Place及Hyatt Summerfield Suites。2007年4月，环球凯悦集团又推出最新品牌Andaz。目前，环球凯悦集团约有六十家酒店和度假村正在建设中，其中包括在中国地区的十多家新酒店。2. Hilton希尔顿酒店 希尔顿国际酒店集团(HI)，为总部设于英国的希尔顿集团公司旗下分支，拥有除美

32、国外全球范围内“希尔顿”商标的使用权。美国境内的希尔顿酒店则由希尔顿酒店管理公司(HHC)拥有并管理。希尔顿国际酒店集团经营管理着403间酒店，包括261间希尔顿酒店，142间面向中端市场的“斯堪的克”酒店，以及与总部设在北美的希尔顿酒店管理公司合资经营的、分布在12个国家中的18间“康拉德”(亦称“港丽”)酒店。它与希尔顿酒店管理公司组合的全球营销联盟，令世界范围内双方旗下酒店总数超过了2700间，其中500多间酒店共同使用希尔顿的品牌。希尔顿国际酒店集团在全球80个国家内有着逾71000名雇员。3. export tax rebate 出口退税：出口产品退（免）税，简称出口退税，其基本含义

33、是指对出口产品退还其在国内生产和流通环节实际缴纳的产品税、增值税、营业税和特别消费税。出口产品退税制度，是一个国家税收的重要组成部分，这也是国际惯例。1994年1月日开始施行的中华人民共和国增值税暂行条例规定，纳税人出口商品的增值税税率为零，对于出口商品，不但在出口环节不征税，而且税务机关还要退还该商品在国内生产、流通环节已负担的税款，使出口商品以不含税的价格进入国际市场。Answer the following questions based on the passage. 1. What is the secret of Lilis success?2. Where does her co

34、nfidence come from?3. What does her company do?4. What happened to Chinese Textile companies since 2007? And why?5. What career do you like to pursue after graduation? Why?B. WeavingWeaving is probably the oldest form of fabric construction. Woven fabrics consist of two sets of threads, the warp and

35、 weft, which are interlaced at right angles to each other. The warp threads run parallel to the selvedge down the length of the cloth, and each warp thread is known as an “end”. The weft threads are called “picks” and run across the cloth, working under and over the warp ends from selvedge to selved

36、ge. Retailers and consumers commonly use the terms warp and weft, whereas manufacturers and converters usually use the term ends and picks. The basic weaving operation consists of five steps regardless of the kind of loom. They are shedding, picking, beating-up, let-off and take-up. (1) Shedding is

37、the raising and lowering of the warp ends by means of the heddles and harnesses to form the shed, the opening between warp yarns through which the weft yarn can be passed. (2) Picking is actual procedure of placing the weft thread or pick thread into the shed. (3) Beating-up, sometimes called beatin

38、g, beating-in. It is pushing the newly inserted weft, known as the pick, into the already woven fabric at a point known as the fell. (4) Let-off (warp control) is delivering warp to the weaving area at the required rate and at a suitable constant tension by unwinding it from the weavers beam.（5）Take

39、-up (or cloth control), this motion withdraws fabric from the weaving area at the constant rate that will give the required pick-spacing and then winds it onto the cloth beam.Words and expressions 1.shedding开口/2. picking 投梭3 beating-up打纬/4 let-off送经5 take-up卷取6. heddles and harnesses综框7. shed 梭口8. f

40、ell织口9. tension张力10 weavers beam织轴11. cloth beam（卷）布轴Notes to the passage织物按照成形工艺不同，可以分为机织物(woven fabric)、针织物(knitted fabric)和非织造织物(nonwoven fabric)。机织物的分类有不同的标准，按照所用原料的不同，可以分为纯纺织物(pure fabric)、混纺织物(blended fabric)和交织物(mixture)；按照所用经纬纱的不同，可以分为纱织物(single fabric)、线织物(thread fabric)和半线织物(semi-thread fa

41、bric)；按照织前纱线漂染加工分，可以分为本色坯布(gray goods/greige)和色织布(coloured yarn fabric)等。After reading exercises:Questions and Answers(1) Whats the warp yarn?(2) How many weaving motions are there in the weaving?(3) Retailers and consumers commonly use the terms warp and picks, whereas manufacturers and converters

42、usually use the term ends and weft. Is it true?(4) Whats the function of picking?(5) Will the fabric drawn from the weaving area be wound onto the weavers beam?Exercises:I. Read the following passage and fill the blanks with the proper sentence.Chinas Textile Situation According to CNTACs latest ind

43、ustry survey, Chinas export-oriented textile industry is suffering from low profit margins amid yuan appreciation. 1_ Two thirds of the companies surveyed reported an average profit margins of 0.62 percent.The survey, conducted by CNTAC in early March covered textile companies in six provinces inclu

44、ding Jiangsu, Zhejiang and Guangdong, 2. _ Small and medium-sized companies suffered the most, with some on the brink of break down. Industry experts said 3. _ Fujian Nanfang Co, a state-controlled textile firm in southeastern Fujian Province reported 9.53 million yuan ($1.36 million) loss in net pr

45、ofit, according to its 2007 annual report released on Wednesday.According to an estimate by , every rise of one percent in the yuan would cause a 2 to 6 percent drop in textile commodity profit.4. _ , breaking the 7.03 mark against the dollar on Wednesday. Meanwhile, demand remained lukewarm largely

46、 because of weakening US and European demand and the severe winter storms.Customer statistics showed 5._ .The following sentences are taken away from the following passage. Which blanks do they belong to? And please translate them into Chinese. a. Its profit margins averaged at 3.9 percent among tex

47、tile companies last year. b. The Chinese currency, yuan, has risen about 4 percent against the dollar so far this yearc. that Chinas textile and garment exports in February dropped 32.9 percent from the previous month.d. the appreciation of Chinese currency and rising costs in both raw materials and labors have squeezed the profit margins.e. which accounted for 85 percent of Chinas textile e