宁夏银川中房云上阅海项目概念方案文本.pptx
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1、2022.02Design is an intelligent creation That makes your life better.中房宁夏中房宁夏银银川云上川云上阅阅海海项项目概念策划方目概念策划方案案POLY APARTMENT IN DONGGUAN 中房宁中房宁夏夏银银川云上川云上阅阅海海项项目概念策目概念策划划CONCEPT PRESENTATION概念设计汇报2022.03.0101 PROJECT DESCRIPTION 项项目概目概况况L.OCATION 宁夏概况 URBAN ANALYSIS 基地概况 SITE ANALYSIS 基地调研 CLIENT ANALYSIS
2、 客群概况PRODUCT ANALYSIS 产品定位2.THE DESIGN 会所打造策会所打造策划划DESIGN CONCEPT 市场案例 ORIGINAL PLAN ANALYSIS 设计概念 DESIGN PLAN ANALYSIS 设计平面 CONCEPT DESIGN 空间意向3.DETAIL DESIGN 住宅打造策住宅打造策划划CABINET CONCEPT 市场案例DESIGN CONCEPT 设计概念CONTENS 目目录录项项目概目概况况There are many variations of passages of Lorem Ipsum available,but th
3、e majority have suffered alteration some form,by injected humour,or randomThere arePROJECT DESCRIPTION01PROJECT DESCRIPTION 项项目概目概况况|CONTEXT 环环境境 DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA宁夏概宁夏概况况宁夏宁夏银银川川Ningxia Hui Autonomous Region宁夏回族自治区,简称宁,首府银川,位于中国西北 冬寒长,夏暑短,雨雪稀少气候干燥,风大沙多,南寒北
4、暖YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022PROJECT DESCRIPTION 项项目概目概况况|CONTEXT 环环境境 DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA场场地概地概况况SITE阅海湖Y u e h a i L a k e览 山 公 园 Lanshan Park住宅商住宅商业业公共公共设设施施公园公园娱乐设娱乐设施施阅海欢乐岛Yuehai happy i s l a n d新新联华联华广广场场N
5、ew Lianhua Plaza宁夏国际会堂Ningxia International中阿友好纪念碑碑Sino Arab Friendship Monument鸿鸿曦曦悦海悦海湾湾H o n g x i Y u e h a i B a y宁夏宁夏电电投投阅阅海湾商海湾商务综务综合合楼楼Ningxia Diantou Yuehai Bay business complex银银川川金金凤凤区区Ningxia Hui Autonomous Region项目紧邻阅海国家湿地公园和览山公园,距花博园仅2公里,生态资源条件丰富;项目向东距阅海CBD商务核心区1公里,紧邻项目南侧和东南侧为待开发用地。本项目
6、享有优质的景观资源和游乐配套,均已完整呈现,地块周边交通路网完善,沈阳路横贯城市东西,亲水大街纵贯城市南北。YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022PROJECT DESCRIPTION 项项目概目概况况|CONTEXT 环环境境 DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA基地基地调调研研 YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIG
7、N|FEBRUARY,2022基地周基地周边边概况概况THE SURROUNDING SITUATION银川金凤区阅海湖团结路原中阿之轴友好纪念景点,未来CBD开发规划区PROJECT DESCRIPTION 项项目概目概况况|CONTEXT客客群群 定位定位DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA拥拥 有有 一一 定定 财财 富富 积积 累累 的的 高高 知知 阶阶 层层 追求高品追求高品质质生活、注重精神享受、重生活、注重精神享受、重视视家庭教家庭教育育CLIENT POSITIONING 客群研究 YUN S
8、HANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022关关键词键词:名名门门望族,城市精英,高望族,城市精英,高资产阶资产阶层层职业职业:私私营营企企业业主,外企高管,高端人才,商主,外企高管,高端人才,商业业精精英英 情感需求:重自我,泛社交,高眼界,私密情感需求:重自我,泛社交,高眼界,私密性性Key words:noble family,urban elite,high asset classOccupation:private business owners,foreign executives,hi
9、gh-end talents,business elitesEmotional needs:self-importance,sociability,high vision,privacyPROJECT DESCRIPTION 项项目概目概况况|CONTEXT 产产品品定定位位DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022PRODUCT POSITIONING 产品定位贵
10、胃 之 地 品 质 之 居THE PLACE OF YOUR STOMACH.THE PLACE OF YOUR QUALITY以静谧自然为基底、融入艺术人文、大隐隐于都市繁华中,开启理想生活新高度To quiet nature as the basis,into the arts and humanities,big faint in the bustling city,open a new height of ideal life打造集聚滨水度假与休闲体验 繁 华 在 外 、宁 静 在 内 的 高 级 住 宅 会 所会所打造策会所打造策划划There are many variations
11、 of passages of Lorem Ipsum available,but the majority have suffered alteration some form,by injected humour,or randomThere arePROJECT DESCRIPTION0202.1 EXCELLENT CASES市场优秀案例There are many variations of passages of Lorem Ipsum available,but the majority have sufferedalteration some form,by injected
12、humour,or randomThere arePROJECT DESCRIPTION 会所打造策会所打造策划划|CONTEXT优优秀案例分秀案例分析析DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA仁恒南仁恒南岛岛商商务务会会所所接待大堂接待大堂大会大会议议室室大堂吧大堂吧A类类:商:商务务休休闲类闲类会所会所Project Name:Renheng Nandao Club李玮珉 苏州 仁恒南岛商务会所 室内2265亮点:理性有序、亮点:理性有序、谦谦和内和内敛敛.造造苏苏州人文境州人文境 功能特点:功能功能特点:功能
13、纯纯粹,粹,满满足商足商务务需求需求 YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022PROJECT DESCRIPTION 会所打造策会所打造策划划|CONTEXT案例分案例分析析DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA长长沙万科悦沙万科悦府府书书房房B类类:社区:社区类类会所会所Project Name:Vanke Changsha Yuefu燕语堂 长沙 长沙万科悦府室内2770亮点:亮点:传统传统与当代与当
14、代结结合,居民第三空合,居民第三空间间地域人文地域人文优势优势 YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022沙沙盘盘区区功能特点:前期融合售楼功能功能特点:前期融合售楼功能以社区高以社区高频频次使用功能次使用功能为为主主接待区接待区泳池泳池健身房健身房PROJECT DESCRIPTION 会所打造策会所打造策划划|CONTEXT案例分案例分析析DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA安安缦东缦东京京雪茄吧雪茄
15、吧泳池泳池餐餐厅厅酒廊酒廊亮点:亮点:东东京金融区,奢京金融区,奢华华舒适,凌空于都会的避世圣地舒适,凌空于都会的避世圣地功能特点:功能特点:经营经营性功能性功能为为主,奢主,奢华华享受型,享受型,经营经营多种主多种主题题特特 色餐色餐厅厅Project Name:Vanke Changsha YuefuKerry Hill 日本 安缦东京 Otemachi Tower顶部六层C类类:酒店式会所:酒店式会所 YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022PROJECT DESCRIPTION
16、 会所打造策会所打造策划划|CONTEXT案例案例总总结结 功能梳功能梳理理DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINACASE SUMMARY 案例总结会会 所所 定定 位位CLUBHOUSE LOCATION酒店式社区会酒店式社区会所所功功 能能 梳梳 理理PROGRAMMINGKey words:noble family,urban elite,high asset classOccupation:private business owners,foreign executives,high-end talent
17、s,business elites Emotional needs:self-importance,sociability,high vision,privacy YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022A.公共功能空公共功能空间间:酒店式接待区,:酒店式接待区,销销售功能空售功能空间间Public function space:hotel-style reception area,restaurant BARC.商商务务休休闲闲功能空功能空间间:雪茄:雪茄红红酒区,私人影音室(会客室
18、),影院酒区,私人影音室(会客室),影院区区Cigar and wine area,private audio-visual room(reception room),cinema areaB.家庭休家庭休闲闲功能空功能空间间:老人活:老人活动动室,儿童室,儿童娱乐娱乐室,私宴餐室,私宴餐厅厅Family leisure space:elderly activity room,childrens recreation room,private dining roomD.康体康体项项目功能空目功能空间间:专业专业泳池泳池,SPA室,健身室,健身区区Professional swimming po
19、ol,SPA room,fitness area02.2 CONCEPT概念There are many variations of passages of Lorem Ipsum available,but the majority have sufferedalteration some form,by injected humour,or randomThere arePROJECT DESCRIPTION 会所打造策会所打造策划划|CONTEXT空空间间灵感来灵感来源源DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHIN
20、A在阿拉伯文化中,无数的几何在阿拉伯文化中,无数的几何图图形形组组合起来代表在可合起来代表在可见见的物的物质质世界之外世界之外还还存在着无限的存在,象征充塞寰宇的存在着无限的存在,象征充塞寰宇的创创造属性。透造属性。透过过地域和人文地域和人文带带来的文化基来的文化基因因 打造更具高雅情愫的打造更具高雅情愫的业业主私享会主私享会所所ABSOLUTE SCALE;Usbinsky saw our infinite consciousness as an endless and illogical consciousness,and in the fourth dimension he discov
21、ered,everything was reversed,and the third dimension,real and illusory,was transformed.Time and motion here become fantasy,so it requires a new logic and a new language.YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022PROJECT DESCRIPTION 会所打造策会所打造策划划|CONTEXT设计设计关关键键词词DONGGU
22、ANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINAART AND HUMANITIES|酒店酒店风风面向金字塔顶尖人群保持应有的高端格调云云上上阅阅海海 蓝蓝血血贵贵族族放大在地独有资源优势,抓住高知人群对于精神文化的需求,增强产品核 心竞争力SENSE OF BELONGING|仪仪式式感感SENSE OF ENJOYMENT|奢侈奢侈品品 YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,2022虚 隔 Partition渗 透Infiltr
23、ation水 景 Art光 影 Private EnjoyPROJECT DESCRIPTION 会所打造策会所打造策划划|CONTEXT空空间间构构成成DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,202202.3 FLOOR PLAN平面There are many variations of passages of Lorem Ipsum available,but the
24、 majority have sufferedalteration some form,by injected humour,or randomThere arePROJECT DESCRIPTION 售楼部打造策售楼部打造策划划|CONTEXT 负负一一层层平面布平面布置置DONGGUANS GEOGRAPHICAL RELATIONSHIP TO OTHER CITIES IN CHINA123456798101281大堂接待区11休闲区2沙盘区12棋牌室3红酒、雪茄区13阅读区4水吧区14书法区5VIP室15手工区6厨房16儿童活动区7藏酒室17四点半学堂8私宴18艺术课堂9小型影院19
25、卫生间10管家服务中心20储物间功能分功能分区区入入口口131617181114015191919519520201919会所会所负负一一层层平面布平面布置置THE LOWER SECOND FLOOR OF THE CLUB参观动线Visit the moving line YUN SHANG YUE HAIINTERIOR DESIGN PRESENTATION BY ENJOY DESIGN|FEBRUARY,20221234567楼梯厅 大堂 电梯厅 序厅艺术过廊 健身房储物间8私教区9台球室功能分功能分区区PROJECT DESCRIPTION 售楼部打造策售楼部打造策划划|CONT
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