高一英语Advertisements课件3.ppt

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1、高高 一一 英英 语语Module 4 Unit 1Language points授课教师授课教师：刘淑英：刘淑英Revision Advertisements,which often use p_ language and e_ images,play an important p_ of our lives.There are two main t_ of advertisements.One is called c_ advertisements,which are meant to p_ a product or s_.ersuasivexcitingartypesommercialr

2、omoteerviceRevisionBut they dont tell c _ the c _ truth.Another one is called PSAs,which use a_ and o_ images and c_ language,are often placed for f_.They d_ with many social i_ which often affect public w_.ustomersompletettractiveriginalreativereeeal ssueselfare1.We are so used to them that we ofte

3、n do not even realize how many we see and hear in a day.对广告我们太习以为常了，我们甚至经常意识不到对广告我们太习以为常了，我们甚至经常意识不到 一天之能看到和听到多少广告。一天之能看到和听到多少广告。1)be used to(doing)sth:后接名词、代词或后接名词、代词或动名词做宾语，强调适应的状态。动名词做宾语，强调适应的状态。get/become used to(doing)sth：指从指从不习惯到习惯这一过程的转变，强调动作。不习惯到习惯这一过程的转变，强调动作。I am not used to getting up ear

4、ly.You will soon get used to our way of living.be/get used to(doing)sth.的意思是：的意思是：have the habit of doing sth.，与另一短语，与另一短语be/get accustomed to doing sth.的意思和用法相同。的意思和用法相同。Are you used to(eating)spicy food?你习惯吃加了香料的食物吗？你习惯吃加了香料的食物吗？They found it hard to get used to(living in)such a noisy place.他们发现很难

5、适应他们发现很难适应(居住在居住在)这样一个喧闹的地方。这样一个喧闹的地方。2）used to do sth.used to常常用来表示：过去的习惯和常常出常常用来表示：过去的习惯和常常出现的行为现的行为(1)肯定式：肯定式：He used to drink a lot of beer when he stayed there.(2)反意疑问句：反意疑问句：He used to drink a lot of beer when he stayed there,didnt he?2）used to do sth.过去常常过去常常(3)疑问式和否定式：疑问式和否定式：A:Did he use to

6、 drink a lot of beer when he stayed there?B:No,he didnt use to drink a lot of beer when he stayed there.A:Used he to drink a lot of beer when he stayed there?B:No,he usednt to drink a lot of beer when he stayed there.My grandma used to be beautiful when was young.I think my grandma is beautiful beca

7、use I love her.Bamboo _ houses.1)你以前常在星期天去钓鱼。你以前常在星期天去钓鱼。2)从前这里有一家餐厅。从前这里有一家餐厅。3)竹子可以用来建造房屋。竹子可以用来建造房屋。You _ on Sundays._ a restaurant here.used to go fishingThere used to becan be used to build4)战争期间城堡用来作监狱。战争期间城堡用来作监狱。During the war the castle _a prison.was used as2.A commercial advertisement is o

8、ne which someone has paid for to promote a product or service.商业广告是广告客户支付商业广告是广告客户支付费用来促销某种产品或者服务项目的广告费用来促销某种产品或者服务项目的广告。不定代词不定代词one 在定语从句中，可以用来表示或指在定语从句中，可以用来表示或指代的是任何一种前文所提到的事物（可数名词的代的是任何一种前文所提到的事物（可数名词的单数形式）。单数形式）。这是一种泛指，说明事物的类别。这是一种泛指，说明事物的类别。例如句中的例如句中的one就是指任何一种付费的、用来促就是指任何一种付费的、用来促销产品和服务项目的销产品

9、和服务项目的a commercial advertisement。Her husband is a middle school teacher,one who is very popular with young men.她的丈夫是一位中学教师，是属于年轻人她的丈夫是一位中学教师，是属于年轻人喜欢的那一种教师。喜欢的那一种教师。The wine shop that his grandfather used to have fifty years ago was one which could be found in every small town in England.他的祖父他的祖父50年

10、前有一家酒馆，那是一家在英年前有一家酒馆，那是一家在英格兰每一个小镇上都可以找得到的小酒馆。格兰每一个小镇上都可以找得到的小酒馆。one=a middle school teacherone=a wine shop2)serve v service n.at sbs servicebe of service(to sb)do sb a/no serviceserve the peopleserve in the army随时可供使用随时可供使用(帮助帮助)(对某事对某事)有用有用有助于有助于/无助于某人无助于某人为人民服务为人民服务在军队服役在军队服役3.PSAs are often plac

11、ed for free,and are intended to educate people about health,safety,or any other issue which affects public welfare.公益广告经常是免费的，其公益广告经常是免费的，其目的是向民众提供关于健康或者其它影响到目的是向民众提供关于健康或者其它影响到公共利益的知识。公共利益的知识。1)for free：without payment 免费的免费的There are many movies on the Internet and you can download and watch them

12、for free.网络上有很多电影，你可以下载免费观看。网络上有很多电影，你可以下载免费观看。2)intend to do sth.intend vt.to have in ones mind as a plan or purpose;mean to do sth.(1)intend sth.or to do sth.He took it as an insult,which was not at all what I had intended.他把这看成了一种侮辱，可我根本就没有这个意思。他把这看成了一种侮辱，可我根本就没有这个意思。She intended to catch the ear

13、ly train but she got up too late.她本打算赶早班火车，但她早上起得太晚了。她本打算赶早班火车，但她早上起得太晚了。(2)intend sb.to do sth.It was meant to be a surprise;I didnt intend you to see it so soon.这本来是要成为一件意外的这本来是要成为一件意外的惊喜，我本来就没有想让你那么早就看到的。惊喜，我本来就没有想让你那么早就看到的。(3)be intended for(have a plan for in the mind)(为为而而)准备；预定准备；预定 The chair

14、 was intended for you,but she took it away.那椅子本来是给你准备的，可是给她搬走了。那椅子本来是给你准备的，可是给她搬走了。All these books are intended for children from six to ten.这些书都是给这些书都是给6-10岁的孩子们准备的。岁的孩子们准备的。The newly-published book,which refers _ basic English grammar is _ only for beginners.A.as;meant B.for;intendedC.to;planned D

15、.to;intended4.However,we still must be aware of the methods used in advertisements to try and sell us things.尽管如此，我们对商业广告中所使用的尽管如此，我们对商业广告中所使用的技法还要有所意识：它们的意图都是要向技法还要有所意识：它们的意图都是要向我们兜售商品。我们兜售商品。1)be aware of：having knowledge or understanding of 知道；明白；意识知道；明白；意识到。到。(也可以用作也可以用作be aware that-clause.)The

16、 parents were soon aware of the problem their children might meet with in the forest.家长们很快就意识到孩子们在森林里可能家长们很快就意识到孩子们在森林里可能遇到的问题。遇到的问题。He became aware that his new investment was quite risky.他意识到他意识到他的新投资有很大的风险。他的新投资有很大的风险。1)We must be fully aware of the importance of the international situation today

17、.2)司机没有意识到前面的危险。司机没有意识到前面的危险。The bus driver _ the danger ahead.3)你有没有觉察到你已经伤害到她的感情了你有没有觉察到你已经伤害到她的感情了？_ you have hurt her feelings?wasnt aware of Are you aware that 2)名词名词+过去分词短语过去分词短语 在这个结构中，过去分词短语相当在这个结构中，过去分词短语相当于一个定语从句。于一个定语从句。the methods used in advertisements to try and sell us things =the met

18、hod which are used in advertisement to try to sell us things 2)名词名词+过去分词短语过去分词短语 the bridge built 2000 years ago=the bridge that was built 2000 years ago the soldiers wounded in the battle=the soldiers who were wounded in the battle 2)名词名词+过去分词短语过去分词短语 the books found in the that old house=the books

19、 that were found in that old housea book that is written by Jima knife that was made of bamboothe boy who was raised on the farmthe tree was blown down in the winda man is injured in the accidenta book written by Jima knife made of bamboothe boy raised on the farmthe tree blown down in the winda man

20、 injured in the accident5.Even if an ad does not lie,it does not mean it tells you the complete truth.广告广告即使不撒谎，这也不意味着它会跟你百分即使不撒谎，这也不意味着它会跟你百分之百地讲真话之百地讲真话。连词连词even if/even though用来表达让步用来表达让步状语从句，其意思是：状语从句，其意思是：no matter if;though 即使；纵然；虽然；尽管。即使；纵然；虽然；尽管。Even if/Even though we can afford it,we wouldn

21、t do abroad for our holidays because we dont want.即使我们有能力，我们也不去国即使我们有能力，我们也不去国外度假。因为我们不想去。外度假。因为我们不想去。They had to go out to work,even though/even if it was raining hard.尽管下着大雨，他们还得出去工作。尽管下着大雨，他们还得出去工作。Mr.Ma wouldnt stop working even though/if he was very tired because he wanted to finish the work ah

22、ead of time.虽然很累了，马先生还是不愿停下虽然很累了，马先生还是不愿停下来，因为他想提前完成工作。来，因为他想提前完成工作。She wont leave the TV set even if/even though the programs are very boring.即使节目十分乏味，她也不愿意离即使节目十分乏味，她也不愿意离开电视机。开电视机。Even if/Even though we can afford it,we wouldnt do abroad for our holidays because we dont want.即使我们有能力，我们也不去国外度假。即使我

23、们有能力，我们也不去国外度假。因为我们不想去因为我们不想去。They had to go out to work,even though/even if it was raining hard.尽管下着大雨，他们还得出去工作。尽管下着大雨，他们还得出去工作。Put the following into Chinese:1.I wont go to the party if I am not invited.2.I wont go to the party unless(I am)invited.3.I wont go to the party even if(I am)invited.4.I

24、wont go to the party though/although invited.Put the following into Chinese:1.Ill go to the party if I am invited.2.Ill go to the party though/although I not invited.3.Ill go to the party even if/though I am not invited.6.One supermarket tells customers,You are proud of your cooking,so shouldn t you

25、 buy the very freshest food?有一家超市对顾客如此说道，有一家超市对顾客如此说道，你为自己的厨艺而感你为自己的厨艺而感到自豪，难道不需要购买如此新鲜到家的生鲜食品吗到自豪，难道不需要购买如此新鲜到家的生鲜食品吗？形容词形容词very的基本用法：的基本用法：very的词义是的词义是（used for giving force to expression用于加强语气）用于加强语气）actual 正是那一个的，正是的。正是那一个的，正是的。This is the very house in which the great writer lived when he was i

26、n his twenties.这正是这位伟大作家二十多岁时所这正是这位伟大作家二十多岁时所居住的那所房子。居住的那所房子。They say that he died in that very bed.他们说他就是死在那张他们说他就是死在那张 床上的。床上的。I found it at the very bottom(=right at the bottom)of the box.我正是在这个箱子的底部找到的。我正是在这个箱子的底部找到的。7.We must not fall for this kind of trick.我们决不能轻信这种小把戏而上当啊！我们决不能轻信这种小把戏而上当啊！短语动

27、词短语动词fall for有两种用法：有两种用法：1）to be deceived by 受受的骗；上的骗；上的当。的当。Margarets parents told her not to fall for his tricks.玛格丽特的父母要她别上他的当。玛格丽特的父母要她别上他的当。7.We must not fall for this kind of trick.我们决不能轻信这种小把戏而上当啊！我们决不能轻信这种小把戏而上当啊！短语动词短语动词fall for有两种用法：有两种用法：1）to be deceived by 受受的骗；上的骗；上的的当。当。Margarets paren

28、ts told her not to fall for his tricks.玛格丽特的父母要她别上他的当。玛格丽特的父母要她别上他的当。2）fall in love with,especially suddenly（突然）（突然）倾心于倾心于；爱上；爱上；被；被迷上。迷上。Margaret fell for him in a big way.玛格丽特完全迷上了他。玛格丽特完全迷上了他。8.Not all ads play tricks on us though.然而，不是所有的广告都跟我们玩然而，不是所有的广告都跟我们玩这类把戏。这类把戏。1)not all 表示部分否定表示部分否定 不定代

29、词不定代词all,every,both，以及与他们，以及与他们相关的其它不定代词相关的其它不定代词(everyone,everybody,everything,)和副词和副词(always,often)，在构成否定句的时候会出现两，在构成否定句的时候会出现两种否定情况：部分否定和全部否定。种否定情况：部分否定和全部否定。(1)部分否定：部分否定：Not all the students attended the meeting this afternoon.不是所有的学生都出席了今不是所有的学生都出席了今天下午的会议。（有人缺席）天下午的会议。（有人缺席）The teacher didnt g

30、o over every exercise-book.老师没有改完全部的练习本。（只改了老师没有改完全部的练习本。（只改了一部分）一部分）Not everybody/everyone has passed the exam.不是所有的学生都通过了考试。（还是不是所有的学生都通过了考试。（还是有人及格）有人及格）(1)部分否定：部分否定：They dont eat out every Saturday evening.他们不是每个星期六傍晚都到外面他们不是每个星期六傍晚都到外面吃饭。（有时候不去）吃饭。（有时候不去）My brother is not always late for school

31、.我的兄弟上学不是总迟到。（有时我的兄弟上学不是总迟到。（有时候不迟到）候不迟到）（2）全部否定：）全部否定：No students/None of the students attended the meeting this afternoon.没有任何学生出席了没有任何学生出席了 今天下午的会议。（没有学生到会）今天下午的会议。（没有学生到会）The teacher went over none of the exercise-books.老师没有批改一老师没有批改一个练习本。个练习本。(一个本子都没有改一个本子都没有改)Nobody/No one has passed the physi

32、cs exam.没有任何学生通过了物没有任何学生通过了物理考试。（全部都不及格）理考试。（全部都不及格）They never eat out on Saturday evenings.他们从不在星期六傍晚外出他们从不在星期六傍晚外出吃饭。（没有例外吃饭。（没有例外）My brother is never late for school.我的兄弟上学从来不迟到。（没有我的兄弟上学从来不迟到。（没有例外）例外）2)though的副词用法的副词用法：作为副词，作为副词，though 不能用于句首，不能用于句首，常常位于句末或句中。其词义是：常常位于句末或句中。其词义是：in spite of the

33、 fact;nevertheless 虽然；虽然；尽管；可是；不过。尽管；可是；不过。It is hard work to be tourist guide;I enjoy it though.当导游是一件辛苦的差事，我到很当导游是一件辛苦的差事，我到很乐意干者工作。乐意干者工作。He is a bad manager.There is no reason,though,to dismiss him.他是一个差劲的经理，然而，却没有什他是一个差劲的经理，然而，却没有什么理由来解雇他。么理由来解雇他。10.These ads deal with large social issues.这些广告涉

34、及一些重大的社会问题。这些广告涉及一些重大的社会问题。1)take action about 处理；应付；处理；应付；对付对付 All the complaints will be dealt with by the sales manager.所有这些投诉将由销售经理来处理。所有这些投诉将由销售经理来处理。How will you deal with the boy who has broken the classroom window?你打算如何处理那个砸碎教室你打算如何处理那个砸碎教室玻璃的男生？玻璃的男生？2)be about;have as a subject 涉及；涉及；论及；讨论

35、论及；讨论 This book deals with the trouble in Ireland.这本书讨论爱尔兰的各种纠纷。这本书讨论爱尔兰的各种纠纷。Last week,Mrs.Baker wrote an article dealing with the housing problem in our city.上周贝克尔太太写了一篇关于我们上周贝克尔太太写了一篇关于我们城市住房问题的文章。城市住房问题的文章。3)do business with;trade with 跟跟做生意；与做生意；与做交易做交易 I have dealt with that supermarket for ne

36、arly ten years.我跟那家超市做生意差不多有我跟那家超市做生意差不多有10年了。年了。11.One of these is Smoking is committing suicide slowly.其中之一其中之一就是：就是：吸烟就等于慢性自杀吸烟就等于慢性自杀。动词动词commit的词义是的词义是do something illegal,wrong or foolish。做不合法的、做不合法的、错误的或者愚蠢的事情。错误的或者愚蠢的事情。commit suicide commit murdercommit theft commit a blundercommit an unfor

37、givable error自杀自杀谋杀谋杀行窃行窃犯大错犯大错犯不可饶恕的错误犯不可饶恕的错误13.which tells you what you are supposed to learn from the passage-We must not fall for this kind of trick!告诉你应该从文章中学到的东西告诉你应该从文章中学到的东西-我们决不能轻信这种小把戏而上当啊！我们决不能轻信这种小把戏而上当啊！be supposed to do的意思是的意思是be expected to do;be required to do;should do被期望、被要求被期望、被要

38、求做某事、应该。做某事、应该。Am I supposed to clean all the room or just this one?我是应该打扫所有的房间，还是只着一间？我是应该打扫所有的房间，还是只着一间？You are supposed to pay the bill by Friday.你最晚在星期五结清这笔帐。你最晚在星期五结清这笔帐。I think you are supposed to arrive here before 9 oclock tomorrow morning.我认为你应该在明天上午我认为你应该在明天上午9点之前到达这里。点之前到达这里。Homework B1 and B2 on page 91