咖啡店创业计划书.docx

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1、 AbstractSingapores rapid economic development and the improvement of the quality of urban life and life rhythm speeding up, coffee leisure this elegant, fashionable and romantic recreational way of life more and more get the favour of people, coffee, became one of the worlds three largest drinks, m

2、any investors see the great business opportunity, we according to the market analysis SWEET Coffee Shop is going to emerge. Table of Contents1.0 Executive Summary.3 1.1 Mission.3 1.2 Keys to Success.3 1.3 Objectives.3 Chart: Highlights.42.0 Company Summary.4 2.1 Start-up Summary.5 Chart: Start-up.5

3、Table: Start-up.73.0 Services.84.0 Market Analysis Summary. 8 4.1 Market Segmentation.8 Table: Market Analysis.9 Chart: Market Analysis(Pie).9 4.2 Target Market Segment Strategy.9 4.3 Service Business Analysis.10 4.3.1 Competition and Buying Patterns.115.0 Strategy and Implementation Summary.12 5.1

4、Competitive Edge. .12 5.2 Marketing Strategy. 12 5.3 Sales Strategy.13 5.3.1 Sales Forecast.13 Chart: Sales Monthly.14 Chart: Sales by Year.14 Table: Sales Forecast.146.0 Web Plan Summary .15 6.1 Website Marketing Strategy.15 6.2 Development Requirements.157.0 Management Summary.15 7.1 Personnel Pla

5、n.16 Table: Personnel.168.0 Financial Plan.16 8.1 Important Assumptions.16 Table: General Assumptions.17 8.2 Break-even Analysis.17 Table: Break-even Analysis.17 Chart: Break-even Analysis.17 8.3 Projected Profit and Loss.18 Chart: Profit Monthly.18 Chart: Profit Yearly.18 Chart: Gross Margin Monthl

6、y.19 8.4 Projected Balance sheet .191.0 Executive SummarySWEET Coffee Shop with elegance style is given priority to open the new leisure cafe. in line with high quality coffee, good service the idea to promote coffee spirit and culture. Cafes provide first-class coffee and almost fir satisfy all the

7、 need of the customer. SWEET Coffee Shop in line with develop the responsibility of coffee culture features a selection of coffee house coffee culture. 1.1 MissionOur Coffee shop not only provide classic coffee, such as Mocha, Blue Mountains, Jamaica gourmet coffee, fancy coffee, but also refreshmen

8、ts, such as all kinds of Chinese tea, a variety of milk tea, health tea, juice, snacks, etc. We can also provide coffee without caffeine if the customer need to. Our coffee is not instant, but hand-mill immediately, taste good. Coffee shop provide the lowest price and the best service. the four firs

9、t class are our goal ( first class service, first class environment, first class products, first class reputation), and make the shop become a paradise of the residents. We also prepared umbrella near the entrance whether the weather conditions.1.2 Key to Success l A superior-tasting product backed

10、by a unique quality storel A relaxing, upscale interior designl Prime site selection with an upscale affluent population, year-round tourist activity, heavy pedestrian traffic by the site, a dynamic student population and a concentration of local businessesl Ongoing, aggressive marketingl Highly tra

11、ined and friendly staffl Multiple revenue streams including gift items, gift baskets and coffee gift/frequency cards in addition to coffee, pastry, chocolates, tea, juice, water and soft drinksl A dynamic website with online sales capability1.3 Objectivesl Sales of $600,000+ the first fiscal year, $

12、750,000+ the second fiscal year and $1 million the third fiscal year l Achieve a 15% net profit margin within the first year and 30% by FY3l Achieve a total net profit of $150,000+ in FY1 and $200,000+ by FY3l Be an active and vocal member of the community, and provide continual re-investment throug

13、h participation in community activities such as the Chamber of Commerce and financial contributions to local charities and youth organizationsl Create a solid concept in the industry and track performance in order to begin expanding to other markets within six months Highlights 2.0 Company Summary(1

14、) Project name: SWEET Coffee Shop(2) The business scope: The majority of residents(3) Type of industry: Retail(4) Project investment: $250,000(5) Location: Tiong bahru Plaza(6) Project Overview: To provide customers with convenience ( coffee, tea, various snacks), to provide part-time job for colleg

15、e students, and offering quality service to satisfy people who are pursuit spiritual needs in the city.(7) Business purpose: Our coffee shop offering cheap and fine, fashion and leisure service to satisfy customer.2.1 Start-up SummaryOur costsare an estimated $225,000 and$25,000 for opening inventor

16、y and operating capital. Future stores should cost no more than $175,000 to build out since many of the costs incurredhere will not have to be repeated later.The Start-up requirements, below, include $77,000 of short and long-term assets.Long term assets: $62,000Refrigerators$5,000Service/Prep Count

17、er$12,000Ice Machine$3,500Large Refrigerator$1,000Milk Coolers (3)$1,000Cash register (2) Point of Sale System$14,000Espresso Machine$11,000Coffee Brewer$2,500Counters/Condiment bar/shelving$12,000Short-term assets: $15,000Tables, Chairs, Furnishings$12,000Persian Carpet$1,000Lighting Fixtures$2,000

18、Start-up RequirementsStart-up ExpensesCONSTRUCTION$0Site design, architectural plan$10,000Demolition/Construction$25,000Electrical, Lighting$12,000Electrical, Other$10,000Flooring/installation$5,000Bathroom Construction$4,000Plumbing$10,000Fireplace Construction$5,000Painting$2,500City permits/licen

19、ses/fees$6,500Inserted Row$0LEGAL$0Accounting$2,000Legal$4,000Insurance$2,500Inserted Row$0MARKETING$0Opening marketing/advertising$3,000Graphic design for signage, menu boards$2,000Outside Signage$1,500Frequency Cards, Brochures$1,500Inserted Row$0OFFICE$0Office equipment$600Computer, scanner, prin

20、ter$2,000Telephones/Fax/DSL$500Stationery etc.$1,000Gift item displays (3)$1,500Inserted Row$0APPLIANCES, ETC$0Preparation equipment$1,000Dishwasher$3,500Blenders (3)$2,000Microwave$500Panini maker$700Storage racks$1,000Music system$800Food display case$6,000Storage room shelving$1,000Bulk bean grin

21、der$700Sinks (2), prep counters$1,200Menu board construction$2,500Cups/Lids (50,000)$14,000Total Start-up Expenses$147,000Start-up AssetsCash Required$1,500Start-up Inventory$25,000Other Current Assets$15,000Long-term Assets$62,000Total Assets$103,500Total Requirements$ $250,500Start-up FundingStart

22、-up Expenses to Fund$147,000Start-up Assets to Fund$103,500Total Funding Required$250,500AssetsNon-cash Assets from Start-up$102,000Cash Requirements from Start-up$1,500Additional Cash Raised$0Cash Balance on Starting Date$1,500Total Assets$103,500Liabilities and CapitalLiabilitiesCurrent Borrowing$

23、0Long-term Liabilities$0Accounts Payable (Outstanding Bills)$0Other Current Liabilities (interest-free)$0Total Liabilities$0CapitalPlanned InvestmentInvestors$250,000Other$500Additional Investment Requirement$0Total Planned Investment$250,500Loss at Start-up (Start-up Expenses)($147,000)Total Capita

24、l$103,500Total Capital and Liabilities$103,500Total Funding$250,5003.0 ServicesOur Coffee shop not only provide classic coffee, such as Mocha, Blue Mountains, Jamaica gourmet coffee, fancy coffee, but also refreshments, such as all kinds of Chinese tea, a variety of milk tea, health tea, juice, snac

25、ks, etc. We can also provide coffee without caffeine if the customer need to. Our coffee is not instant, but hand-mill immediately, taste good. Coffee shop provide the lowest price and the best service. the four first class are our goal ( first class service, first class environment, first class pro

26、ducts, first class reputation), and make the shop become a paradise of the residents. We also prepared umbrella near the entrance whether the weather conditions.4.0 Market Analysis SummaryOur cafe is located Tiong bahru Plaza where is the city downtown with high people flows area. The coffee shop ma

27、in sales coffee, tea, western food, cold drink, Jane meal, drinks, various of tea ; Not only have flagship product, seasonal products, and active products and so on, to meet the different needs of the diners. Restaurant consumption is low, per consumer consumption of 6 to 10 SGD, is your relatives a

28、nd chat, leisure, entertainment, the ideal place. The shop has leisure a quiet environment, so enjoy yourself so much as to forget to leave on the scoop, the shop also sale the chocolate, milk, coffee, tea, fruit juice, ice cream, Eastern and Western style of set menu, it is your leisure, party of g

29、ood places. The coffee shop will be part of a library style, in here provide some more fashionable or popular books, but in this part of the area is setting to read free.4.1 Market SegmentationSweet Coffee Shop customer base in Tiong bahru is comprised of four target groups.l Affluent local resident

30、sl Touristsl Local business peoplel StudentsThese groups are all potentially strong customer segments. The benefit ofthis mix of customersis thatit helps maintainconsistent business throughout the year.Market AnalysisYear 1Year 2Year 3Year 4Year 5Potential CustomersGrowthCAGRLocal residents2%75,0007

31、6,50078,03079,59081,1812.00%Tourists5%100,000105,000110,250115,763121,5515.00%Students1%40,00040,40040,80441,21241,6241.00%Local businesses1%20,00020,20020,40220,60620,8121.00%4.2 Target Market Segment StrategyOur coffee is the development direction of can make most know, know us around the goods, a

32、nd also come in consumption. For this we will do: high quality coffee, in a cafe, the composition of the coffee must be strong force, no matter what kind of coffee, if in the formulation of higher prices on, or have coffee, poor quality of are not complete enough, or coffee stock levels are not enou

33、gh wait for a phenomenon, immediately affect sales, natural more not easy to the increase of fixed customers. At the cafe on business, not only should face the competition within the region cafe, more to face various store competition, so coffee beauty became the shop the foundation of success. Comm

34、odities as a whole strategy, for cafe character, also be need often take seriously. Such as business plan, coffee procurement, coffee development, inventory management, and even the logistics of goods business, and other comprehensive all the goods related activities, all is the strengthening of the goods with cafe force have a close relationship. Excellent service, The most direct, is the service personnel in the cafe and guest when, want to have grace posture, and pay attention to clothes, make-up and instrument; The reception custo