企业核心竞争力的培育外文翻译.docx

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1、附录1 原文Cultivation of Enterprise Core Competitiveness1create a positive human capital 1.1 The development of a high-level personnelThe core of market competition in the talent, to motivate enterprises to competition in the market place, it is necessary to build a high-quality Personnel .Although the

2、core competencies do not exist in a single person, but the final analysis, the formation of core competence is the knowledge, skills 。 Learning and the accumulation of, and talent is the carrier of these intellectual resources, the Core Competence of the personnel have a high degree of dependence. A

3、t present, the lack of professional and technical personnel of enterprises and market development, management personnel, restricting the formation of a core competence important reasons. Therefore, efforts must be made to bring up a high-level personnel. 1.2 create a learning organization Improve th

4、e overall quality and overall competitiveness, we must first learn the theory of market economy, study WTO-related knowledge, but also learning and nurturing core competencies related to business .Professional and technical knowledge, cultural knowledge. Carried out according to the level of full tr

5、aining, both the formation of the operating personnel, The operation of human resources capital, technological innovation, high-level personnel training system so that high-level personnel in the specialized training courses, tertiary 。Institutions, well-known companies at home and abroad for traini

6、ng, etc.; and the formation of middle-level leading cadres at and above the middle, such as technology professionals continue to teach。 Education system; also the formation of grass-roots training system full, day-to-day assessment and wage bonuses linked to the formation of motivation, discipline a

7、nd supervision mechanism, rapid increase in the overall quality of staff.The technical capacity of the core training 。To form the core of enterprise competitiveness, the key is to have core technology, with the core technology to enable enterprises to form specialized gifted 。 Potential and improve

8、efficiency, reduce costs, to occupy a solid market, the occupation, opportunity to form a unique business advantage. Train operation core technology must be based on innovation, based on the actual advantages of their own innovation, the evolving technology patents. In training the core technical ca

9、pabilities, the first focus group Shenmue take the middle class, school, and research, combined with the road to a planned, step-by-step Section technical research; second is to fully mobilize the broad masses of workers of the invention to create a positive form of the invention of mass activity, c

10、ompanies are a sub-patent technology and technological innovation are the masses of workers, a masterpiece; Third, the company has formed a set of perfect management mechanism innovation 。 Greatly mobilized the enthusiasm of the staff, such as the project award, technical discount shares, and named

11、after the invention of the staff and so on. 2 the formation of the management characteristics 2.1 nurture the growth of core competencies appropriate management modelManagement is to improve the enterprises core competitiveness of an important way. Only by strengthening the management of enterprises

12、 in order to reform the energy and technology progress in the power of surgery to play out fully. Shenmue learn from the West Group in the successful management model based on long-term management is Practice in the formation of its own ZG-type management model. long-term contract; collegiate-style

13、Decision-making system; personal responsibility; appropriate period of evaluation and promotion; specific control methods and formal methods; moderate means the development of professional staff; on comprehensive care workers. In this mode, Shenmue Group has also the formation of a unique management

14、 style, such as vigorous and resolute style of work, the performance of all employees in three to do, the four non-refoulement .On, that is, due diligence, due diligence, as soon as possible to do a good work of their own; this matter is not pushed to tomorrow, do not own to others 。 Pushed, the uni

15、t should be run to the other units do not push and do things at lower levels should not be pushed to higher levels. 2.2 use information technology to enhance the level of enterprise management The new century, information-based economy is the economic, information technology in the enterprises core

16、competitiveness in the increasingly important status of living. In the letter, Times income today, information is the starting point of business activity is the basis for forecasting and decision-making is an important resource for enterprises, is Raise an important means of corporate governance. An

17、 enterprise information flow problems, it is equivalent to poor peoples eyes and ears, nose barrier will not be able to Survival. Therefore, enterprises should introduce as soon as the computer information management, information management as soon as possible to complete an electronic, digital and

18、network Of not have those conditions information is also necessary to strengthen the institution-building, the establishment of information network. To carry out market research and forecasting .In accordance with market demand, production and business activities. Information as to the basis of mana

19、gement activities to improve corporate governance based on the level of core competencies to promote the formation of enterprises.3 nurturing a competitive advantage 3.1 The advantages of resources to focus on specialized business In general, the development of enterprises core competitiveness of th

20、e road there are two: First, professional development path, the path to diversification. While the former refers to enterprises engaged in their own resources in line with the conditions and the capacity of the field of production and operation of a business, to seek business. Continue to develop. T

21、he latter refers to enterprises engaged in a number of products or sectors of production and management business, expansion of enterprises. Typically, companies do not have a field of the advantages of the first, generally do not easily engage in diversified development. According to Fortune magazin

22、e Statistics, the worlds top 500 enterprises, individual product sales accounted for the proportion of total sales enterprise for more than 95% of 140, leading product marketing Sold 70 percent of total sales accounted for 95% of the 194, sales of related products accounted for 70 percent of total s

23、ales of 146, but no correlation 。 A wide range of enterprises are very small. This reminds us that should be in accordance with their own strengths, weaknesses and external factors to develop the right strategic orientation. Engaged in specialized operations, gradually formed a global competitive ad

24、vantage is to cultivate the core competitiveness of enterprises the main process. In this process, first, to improve efficiency, reduce costs, the formation of brand market; Second, gradually formed its own management, technology, products, sales, and service aspects of the differences with their pe

25、ers to form their own unique special consumers can improve the effectiveness of Technology and methods, which constitute the core of an important factor in competitiveness. Shenmue Group is engaged in coal production, processing, since Home in the coal mining and other manufacturing process, a uniqu

26、e innovation, under the same conditions, coal production low cost, high recovery rate, high value-added products of high yield and high quality. Face keen competition, our enterprises should focus on the industry in a strong, and then through the global expansion of big. 3.2comparative advantage Ent

27、erprises must learn from the competitors and the market vacancy in the look out for opportunities to build their own comparative advantages and build support for this advantage core competencies. Where to find the so-called from the competitors the opportunity to refer to the analysis of competitors

28、, find their weaknesses, develop their own comparative advantage; and vacancies from the market looking for opportunities is through changes in consumer demand analysis, to find self Has been able to provide consumers with special interests and methods. Profitable from the point of view, there are c

29、ompetitive technologies will not necessarily shall be high-tech. An important development in economics is the concept of appropriate technology, that is, a certain stage of development of a cost conditions, to enable enterprises to make profit rather than loss-making technology, is brought into full

30、 play the comparative advantages of the technology. Continue to cultivate a competitive advantage, analysis of enterprises must calm the industry itself, and be good at discovering new points of economic growth. An enterprise to maintain long-lasting the competitiveness of traditional industries mus

31、t adapt to new industries and the dynamic changes, focusing on products to consider the prospect of a global scale, according to Jin ,More attractive to the industry to establish competitive advantage accordingly; At the same time, international perspective to the overall strategy for the developmen

32、t of enterprises to identify direction, product mix and competitive level. Michael Porter in the competitive advantage, a book made of five kinds of corporate profits competitive forces: the invasion of new competitors, the threat of substitute products, customers ability, the ability of suppliers.

33、Competition among the existing competitors. Enterprises should focus on these five kinds of competitive forces, in accordance with its own characteristics, in a targeted manner to build erect a competitive advantage in order to improve their own competitiveness. The continuous development of the ent

34、erprise, the enterprises core competitiveness will be increased. 附录2 译文企业核心竞争力的培育1积极打造人力资本1.1 培育一支高水平的人才队伍市场竞争的核心在人才，企业要在激励的市场竞争中占有一席之地，就必须建设一支高素质 的人才队伍。虽然核心能力并不存在于单个人中，但核心能力的形成归根结底是知识、技能的学习与积累，而人才是这些智力资源的载体，因此，企业核心能力对人才有高度的依赖性。目前，我国企业缺少专业技术人才和市场开发、管理方面的人才，是制约核心能力形成的一个重要原因。所以，必须努力培养造就一支高水平的人才队伍。1.2营

35、造“学习型”组织提高企业整体素质和整体竞争力，首先要学习市场经济理论，学习WTO相关知识，还要 学习与培育企业核心能力相关的专业技术知识、文化知识等。要按层次全员展开培训，既形成经营型人才、资本运作人才、技术创新人才等高层人才培训体系，使高层人才分别在专门培训班、大专院校、国内外知名公司等处进行培训；又形成中层以上领导干部、中层等科技人才的继续教育体系；还形成基层全员培训体系，将日常考核和工资奖金挂钩，形成激励、约束和监督机 制，迅速提高员工的整体素质。2形成有特色的管理模式2.1培育适宜核心能力成长的管理模式 管理是提高企业核心竞争能力的重要途径。只有加强管理，才能把企业机制改革的活力和技术

36、进步的威力充分地发挥出来。神火集团在借鉴西方成功管理模式的基础上，在长期管理实践中形成了自己的“ZG型”管理模式。这种管理模式的特征是：中长期合同制；合议式决策制度；个人责任制；适当期限评价与提拔；明确的控制方法和正规的检测手段；中等程度专业化的职工发展途径；对职工全面关怀。在这种模式下，神火集团多年来还形成了独具特色的管理风格，如雷厉风行的工作作风，表现在全体员工的“三尽、四不推”上，即尽职、尽责、尽快地干好自己的工作；今天的事不往明天推、自己的事不往别人身上推、本单位应该办的事不往其它单位推和下级应该办的事不往上级推。2.2以信息化提升企业管理水平新世纪的经济是信息化的经济，信息技术在企业

37、核心竞争力中居于越来越重要的地位。在信息时代的今天，信息是企业经营活动的起点，是预测和决策的基础，是企业的重要资源，是提升企业管理的重要手段。一个企业信息不灵，就相当于人的耳目不灵，鼻子不通，将无法生存。所以，企业要尽快将计算机引入信息管理，尽快完成信息管理电子化、数字化和网络化；暂不具备上述条件的也必须强化信息机构建设，建立信息网络。要认真进行市场调查和 预测，按照市场需求组织生产经营活动。要把信息作为管理活动的基础依据来提高企业管理水平 ，促进企业核心能力的形成。3扬长避短，培育竞争优势3.1集中优势资源从事专业化经营一般来讲，企业核心竞争力发展之路有两条：一是专业化发展路径，二为多元化发

38、展路径。前者是指企业通过从事符合自身资源条件与能力的某一领域的生产经营业务，来谋求企业的不断发展。后者是指企业从事多个产品或行业领域的生产经营业务，实现企业的不断扩张。 通常，企业在某一领域中不具第一位的优势，一般不轻言搞多元化发展。据财富杂志的统计，世界500强企业中，单项产品销售额占企业总销售额比重95%以上的有140家，主导产 品销售额占总销售额70%95%的有194家，相关产品销售额占总销售额70%的有146家，而无关联多元化的企业则很少。这就提醒我们，应当根据企业自身的优势、劣势和外部因素来制定正 确的战略定向。从事专业化经营，逐步形成世界性的竞争优势，是企业培育核心竞争力的主要过程

39、。在这一过程中，一是能够提高效率、降低成本、形成品牌占领市场；二是逐步形成自己在经营管理 、技术、产品、销售、服务等诸方面与同行的差异，形成自己独特的可以提高消费者特殊效用的技术、方法等，这是构成公司核心竞争力的重要因素。神火集团是从事煤炭生产、加工起家的，在采煤及其它生产工艺上，有独到的创新能力，在同样条件下，煤炭生产的成本低、回采率高、高附加值产品产率高、质量高。面对强大的竞争对手，我国企业应当集 中力量在某一行业内“做强”，再通过全球扩张“做大”。 3.2 发挥比较优势企业要学会从竞争对手和市场空缺中寻找机会，建立自己的比较优势，并构建支撑这种优势的核心能力。所谓从竞争对手那里寻找机会是

40、指通过对竞争对手的分析，发现他们的弱点，发展自己的比较优势；而从市场空缺中寻找机会则是通过对消费者需求变化的分析，找到自己能够为消费者提供特殊利益的方式和方法。从能赚钱的角度看，有竞争力的技术不一定必须是高新技术。发展经济学中一个重要的概念是“适当的技术”，就是在一定发展阶段的一定成本条件下，使企业能够赢利而不是使之亏损的技术，才是比较优势得以充分发挥的技术 。3.3 不断培养竞争优势企业必须冷静分析自身所处的产业状态，善于发现新的经济增长点。一个企业要保持持久的竞争力，必须适应传统产业和新兴产业的动态变化，着眼于全球范围考虑产品前景，根据进入更有吸引力的产业情况建立相应竞争优势；同时要以国际眼光制定企业的总体战略，确定经营方向、产品结构和竞争层次。迈克尔波特在竞争优势一书中提出了企业盈利的5 种竞争作用力：新的竞争对手入侵、替代产品的威胁、客户的侃价能力、供应商的侃价能力、现存竞争对手之间的竞争。企业要围绕这5种竞争作用力，根据自身的特点，有针对性地建立起竞争优势，以提高自身的竞争能力。在企业不断发展的同时，企业核心竞争能力也会与日俱增。. .此处忽略！