员工满意度与顾客满意度间的关系 毕业论文外文翻译.doc
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1、毕业论文题目:员工满意度和顾客满意度关系研究英文文献原文:The relationship between employee satisfaction and customer satisfactionEfforts to enhance customer satisfaction have been considered critical by many organizations, particularly those in the service sector (Schmit and Allscheid, 1995) and hence, have been researched by
2、numerous studies. Despite vast research previously conducted on the relationship between the employee satisfaction and customer satisfaction, Schmit and Allscheid (1995) assert that further conceptual and empirical evidence is needed to reveal the relationship between employee satisfaction and custo
3、mer satisfaction.In previous research, employee satisfaction (hereafter ES) has been frequently measured by asking customers perception of employee and customer satisfaction (hereafter CS) also has been measured by employees via survey. Though the use of indirect measures in assessing ES and CS is q
4、uite common, it still remains unclear whether this practice is appropriate. As an alternative attempt to measure customer and employee satisfaction more accurately, Schmit and Allscheid (1995) employed dyadic data from both the customer and employee surveys and simultaneously estimate both employee
5、and customer model. They assumed employee job satisfaction was influenced by the work climate produced by the customers, linking employee model and customer model simultaneously. But each model was estimated based on different level of data: The employee model was based on the individual level, wher
6、eas customer model was based on data collected at the multiple offices of a service-oriented organization. As such, previous research which attempt to identify the ES-CS relationship had potential limits in gauging the focal constructs.To show a comprehensive framework depicting the interplay of ES-
7、CS, the present study tested the ES-CS relationship in the causal models which incorporates key constructs instead of just considering focal variables (i.e. ES and CS) (Brown and Lams, 2008). In an attempt to uncover the link between ES and CS, this paper reviews information derived from relevant pr
8、ior research and investigate whether the relationship between employee satisfaction and customer satisfaction is bilateral or unilateral. This study also examines the role of moderating variables which have incremental impacts on this link.Hypothesis development on ES-CS relationshipThe influence of
9、 ES on CSThe influence of employee satisfaction on customer satisfaction has received considerable attention in marketing literature and practice in recent years. It has been argued that behavior of satisfied employees plays an important role in shaping customers perceptions of business interactions
10、 (Spiro and Weitz, 1990). This phenomenon may occur as satisfied employees are more apt to be friendly, enthusiastic, attentive, and empathetic toward customers (Beatty et al., 1996; Rafaeli, 1993).According to the concept of partner effects, a person is in some way, verbally or nonverbally, influen
11、ced by the characteristics and behaviors displayed by his or her counterpart (Dolen et al., 2002). Additionally, the contagion effect explains how satisfied employees influence others around them to feel good (Hatfield et al., 1993). As such, Schneider and Bowen (1985) said that employee job satisfa
12、ction is positively related to customers perceptions of service. This notion suggests that employees who have higher levels of job satisfaction also believe they are able to deliver excellent service (Schlesinger and Zornitsky, 1991). It is also expected that happy or satisfied employees are more in
13、clined to share these positive emotions with customers (Brief and Motowidlo, 1986). This was also consistent with Brown and Lam (2008) who provided the empirical evidences showing the robust relationship between employee job satisfaction and customer satisfaction. Thus, the following hypothesis is p
14、roposed:H1-1. Employee satisfaction will positively influence customer satisfaction.The influence of CS on ESCompared to the influence of ES on CS, the impact in the opposite direction (from CS to ES) is supported by a few theories such as the social exchange theory (Konovsky and Pugh, 1994) and the
15、 psychological contract theory (Robinson and Morrison, 1995). Central to these conceptions is the norm of reciprocity (Netemeyer et al., 1997): Customers satisfied with their counterpart will engage in cooperative behavior as reciprocation for those who have benefited them (Bateman and Organ, 1983;
16、Schnake, 1991). Beatty et al. (1996)and Gremler and Gwinner (2000) found that customers who developed a bond with the employees also were likely to care about employee wellbeing. If customers like the performance of the employee and express gratitude or satisfaction, in turn, it is also expected to
17、lead to a higher level of employee satisfaction (Dolen et al., 2002). In other words, positive reinforcement from customers increases the satisfaction of sales employee (Beatty et al., 1996). In a similar vein, Bitner et al. (1990) posit that customers inputs make important contributions to enhancem
18、ent of service quality, leading to employee satisfaction. Goodwin and Gremler (1996) also argue that employees are concerned about customers feelings and are pleased when customers display appreciation for quality service. Based on these notions, this study argues that customer satisfaction influenc
19、es the job satisfaction of their counterpart. Therefore:H1-2. Customer satisfaction will positively influence service providers job satisfaction.Sample and proceduresThis study was administered with the cooperation of one of leading private education companies in Korea. This company has a business m
20、odel of providing educational services through private tutors who visit the customers homes on a regular basis. Private education services in Korea can be regarded as a commercial exchange because customers pay for the education services received and private tutors are considered service employees t
21、o their customers (Williams and Anderson, 2005; Yi and Gong, 2008). Educational services seem to be good contexts for testing our research purpose as the customers could interact with employee on a regular basis and can observe the counterparts. To test these hypotheses, dyadic data incorporating bo
22、th the customer and the corresponding employee were developed. This study recruited the customers and the corresponding private tutors to test the ES-CS link.The surveys were administered as follows: First, 500 customer samples were randomly selected from about 50,000 customers nationwide. Questionn
23、aires were sent to 372 customers who agreed to participate in the survey. After one month, 285 questionnaires were returned to us. It turns out that the sample represents the customer pool appropriately based on similarity of demographics between the final sample and the population. Second, the surv
24、ey for employees was administered. Those who correspond to customers who respond to surveys were recruited for the purpose of probing the ES-CS relationship. Since there are no multiple customers from a single tutor, it could be said that customers are not nested within tutors. Finally, 227 samples
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