商务礼仪的英语_论文.doc

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1、Etiquette on Business Intercourse谈商务交际中的礼仪Abstract: With the development of the society, businessmen face more and more exchanges and competition. Every enterprise must experience cooperation and competition. There is a saying that for a successful business enterprise, 18% of success demands profess

2、ion technique, 82%demands valid of social interaction of communication. Establishing a good image in business activities and handling public relationship well in distracting environment have become the basic requirements of improving their competitiveness and better cooperation. Therefore, good busi

3、ness etiquette is an important means to establish mutual respect, trust friendly and good cooperative relations with other businessmen. In addition, business etiquette is the basic standard principle in society and it also is necessary for businessmen to understand and master it when they deal with

4、other bussinessmen. The levels of etiquette which people present directly reflect the qualities of the modern civilizations in his time as well as the symbol of the business organizations images. So the businessmen should pay much more attention on the etiquette of the business intercourse， includes

5、 the etiquette of business receptions, the etiquette of business invitations, the etiquette of business entertainments, the etiquette of business visitations and the etiquette of presenting gifts. However，in the business activities，different nations have different values and orientation. Also in bus

6、iness culture, different countries have different customs, different etiquette habits, etc. Moreover, the business etiquette is influenced by different culture and customs, it is not enough to learn the business etiquette, we should also understand and respect different cultural context, keeping fir

7、mly in mind the customers the taboo topic, only by which can promote business communication effectively.Key words: Business intercourse Business etiquette Culture【摘要】随着社会的发展，企业面临越来越多的交流和竞争。合作与竞争，是企业的必行之路。俗说，一个成功的企业，18需要专业技术82需要有效的人际。在商务活动中树立良好的形象，在纷杂的环境下更好的处理公共关系，已经成为提高自身的竞争力和更好的合作洽谈效果的基本要求，因此具有良好的商

8、务礼仪更是建立双方相互尊重，信任，宽容，友善的良好合作关系的重要手段。在商务交往中，商务礼仪是社会的基本准则，也是商业界人士在处理与他人的关系必备的。一个人的礼仪水平直接反映他所处的那个现代文明的素质，也反映一个商业组织的形象,因此商业界的人士在商务交往中应该更加注意商务接待礼仪，商务邀请礼仪，商务娱乐礼仪，商务拜访礼仪和礼品馈赠与接受这些商务礼仪。但是，在商务活动中不同民族对于不同价值观念有不同取向，在商务文化中，不同国家有不同的风俗习惯、不同的礼仪习惯等，而且商务礼仪也会受到不同国家的文化，风俗的影响，所以仅仅知道这些商务礼仪是往往不够的，我们也应了解，尊重不同的文化背景，牢记顾客禁忌的话

9、题将能有效促进商务交流。 【关键词】商务往来, 商务礼仪, 文化ContentIntroduction11. An overview of etiquette on business intercourse11.1The function of business etiquette21.2The types of business intercourse22. Etiquette of business reception22.1 The behavior of reception personnel32.2 The etiquette of introduction32.3 The etiq

10、uette of shaking hands42.31 The occasion and object of shaking hands42.32 The strength of shaking hands52.33 The taboos of shaking hands52.4 The etiquette of exchanging cards62.5 The etiquette of guiding people73. Etiquette of business visit73.1. Making an appointment in advance83.2. Paying attentio

11、n to appearance and behavior83.3. Preparing cards83.4. Visiting customers83.5. Controlling the time of business visit94. Etiquette of presenting gifts in business activities104.1 Who- the object of receiving gifts104.2 Where- the place of presenting gifts104.3 When-the time of presenting gifts104.4

12、Which-how to present gifts114.5 What -the choices of gifts114.6. Etiquette of accepting gifts124.61 Behaving naturally and gracefully124.62 Expressing gratitude12Conclusion12Bibliography14Acknowledgment15Introduction As the Chinese economy is developing rapidly, the intercourse between countries is

13、also becoming frequent little by little. Facing the fierce competition of business, a lot of businessmen wish to make more partners know about the reputation of companies and have a leading role in competitive business society. In order to build a good image and get more deals, companies should take

14、 the business etiquette of business intercourse into consideration and respect different culture backgrounds , such as the etiquette of business reception, the etiquette of business visit, the etiquette of presenting gifts in different countries. In general, it is likely to have business intercourse

15、 with people who come from different countries or have little common in with their customs, religions and other factors. To some degree, these factors will cause a significant effect on business etiquette. With a view to reduce the chance of being misunderstood and leaving both of parties in the emb

16、arrassed position on business intercourse ,show our sincere respect for and leave an good impression on cooperators, we should be aware of the importance of different business etiquette in different countries. Owing to the development of economy and the intercourse between different regions or count

17、ries, we are in urgent need of learning different business etiquette in business intercourse. This paper will mainly tell something important about business etiquette in business intercourse. Having a good command of the different business etiquette of different countries is closely related to wheth

18、er we can have the big opportunity to build a good communication relationship with our cooperators. By learning and obeying a variety of business etiquette on different business occasions and in different countries, we can establish rather long-term relationship with our business partners who come f

19、rom different countries.1. An overview of etiquette on business intercourseIn modern commodity and market economy, business intercourse has become very common, therefore every of us should know and learn some knowledge about etiquette of business intercourse in different countries. However, the cont

20、ent of business intercourse is extremely abundant and the range is very extensive. The knowledge about etiquette of business intercourse is rather abundant, because each country has its own special etiquette. The etiquette of business intercourse is a standard etiquette which is usually used in deal

21、ing with the relationship of business intercourse. In business intercourse, each of us should show respect for people by means of observing some rules which are established by people through social practices. The process of business etiquette is to tell us what we can do and how we should do in comm

22、unicating with others. If we do in a decorous way, we will build a long and pleasant relationship with our future clients and customers. Putting yourself in others shoes is a basic principle which is not only used in business intercourse, but also in making friends in our daily work and life.As a re

23、sult, learning and using business etiquette represent peoples inner cultivation and quality and is an artist in the normal business interaction .When we communicate with others, it is of importance to be familiar with the skills of business etiquette and the different culture. Moreover, our quality

24、will be improved and life will be beautified if we are in good command of these useful business etiquette of business intercourse .Besides these, it can quicken the social interaction, improve the personal relationship and purify the social atmosphere.1.1The function of business etiquetteWith the de

25、ep development of market society, all kinds of business intercourse are on the rise. Business etiquette has become more and more significant and plays a more important role in business intercourse. The function of business etiquette is to enhance quality and image, establish stable and friendly rela

26、tionship and maintain the good image of enterprises and person. Moreover, business etiquette crystallizes feelings and conciliates personal relationship. If men who engaging in doing business observe the principles of business etiquette on their own initiative and restrict themselves, they will comm

27、unicate well, respect for one another ,trust each other and promote business. So business etiquette is a combined embodiment of companies, culture and employers, only do we follow business etiquette, the image and culture of company will be improved to a more satisfying level.1.2The types of busines

28、s intercourseBusiness intercourse is very common and plentiful in competitive society. It is divided into three kinds: business reception; business visit; present of gifts in business intercourse. In dealing with business, we often run into these business intercourses, it is very useful for us to le

29、arn some knowledge about business etiquette. The etiquette varies from countries to countries.2. Etiquette of business receptionThe etiquette of business reception is the behavior of business personnel who engaging in business reception activities should be observed. Increasing competition and a ful

30、l range of interpersonal communication encourage us to change and perfect the current business etiquette in order to establish a suitable and modern commercial societys new etiquette. At the same time, the changing of social culture, economy and technology make the etiquette of business reception ha

31、s become more and more significant. What should we do when we meet our guests at the first time in business reception? It is welcome. Welcome is the form of the most basic and important link in the social communication reception activities. It can express masters friendliness and courtesy. Especiall

32、y meeting, what is the most important thing is to leave a good impression on the guest. The reason is that a first good impression tends to become a lasting impression and decides whether the business will succeed or fail. Moreover, a nice impression will become the long affection, callers first imp

33、ression depends on the proprieties and attitudes of desk clerk .Therefore, each enterprise supervisor and every employee should have a good knowledge of business reception etiquette to deal with business. 2.1 The behavior of reception personnelWhat do the qualities we should own as reception personn

34、el? The reception personnel must be articulate, generous and have decent behavior. For women, they should avoid wearing too many decorations and cosmetic should be elegant as much as possible. Different countries have different requirements of clothes. In China, women should not wear revealing cloth

35、es. Because Chinese are conservative. If we go to Tessie country, we must not wear the cross. The reason is that people believe in Catholicism and the cross means ominous which makes them very unhappy and think that we dont respect their culture.If the visitor is an important guest who has made an a

36、ppointment in advance, we should determine the corresponding reception specifications and programs according to the visitors status, identity. Receiving general visitors in the office ask us to listen more, speak less. 2.2 The etiquette of introduction Business reception starts from introduction as

37、all business activities begin from business reception. The introduction is an important means of building a lasting relationship between parties. It is divided into one-to-one introduction and one-to-many introduction. If considering the two parties are present, we can also divide the introduction i

38、nto two ways: introduction of others and self-introduction. The first impression through introduction plays a critical role in the business intercourse. Therefore, it is of importance for businessmen to understand and abide by the relevant etiquette of introduction in business intercourse. Self intr

39、oduction is an important means of exhibiting yourself. A good or bad introduction directly affects our first impression on people. In business intercourse, some small etiquette should be paid attention in self introduction. For example，lf a salesman is meeting a new customer at the first time, he mi

40、ght begin talking by extending his hand and saying “Good Afternoon! I am”If a businessman has been introduced earlier to a client at the first time, it is rather difficult to remember name for the client. Under normal circumstances，it is necessary for people to give his or her card to the other part

41、y before going on conduct self introduction ,because he or she will be understood very quickly through the information exhibited on cardsThen，people should introduce about his or her name，the name of his or her company and the matter. Keep in mind that when we first introduce our institutions and de

42、partments to the guests, dont forget to use full name. Beside these, in interpersonal intercourse, we often need to build a friendly relationship with each other. As a receptionist，introduction of others is also a way of acquainting with people who meet each other at the first time. Introduction of

43、other people usually not only can improve the cooperation and friendship, but also can reflect the ability of reception staffs. Introduction of others have its own etiquette. In traditional social situations，a man is always introduced to a woman and the young to the elderHowever, in business interco

44、urse, the sequence of introduction is generally decided by the position from high to low to introduce. If the other party is in lower position, he should be introduced to the high-ranking people of the company.For example，if Mary , the vice director, and Jack，the vice directory for certain product,

45、have met at the first time, you would introduce them by saying Mary，this is Jack . If two people are in equal rank, a man should be introduced earlier to a woman, and a younger person to an older person. In a word, the other role of introducing other people is that when you conduct an introduction,

46、you should give some related information about the two sides. For example，you can introduce your employer to the manager by saying“ Manager, let me introduce Mr. Aril to you，he is my secretaryThe related information he is my secretary is given after introducing the nameThe image of the reception sta

47、ff represents enterprises image, so when we establish a good image, we build the good image of our enterprise at the same time.However, different countries are fond of different introductions which are influence by their culture. In China, people prefer to formal introduction under the influence of

48、Confucianism. Take 张经理for example. If we want to introduce to other people in English，we should say ,this is Mr. Zhang, Manager of the company. However, English prefer informal introduction. They are very fond of using their first name in the procession of introduction. If we plan to introduce Maris

49、 Read to Rose Nia, we can say, Rose Nia, we would like to have a meeting with Maris Read. Not only these, but also Chinese pay more attention to use some subject words to introduce a person which sounds formal in business occasion. While Englishmen give more emphasis on objective words to introduce a pe